France-Singapore “Cross-Platform Programme Challenge” to strengthen media collaboration

Dated: 8 April 2008

Canal France International (CFI) and the Media Development Autho​rity of Singapore (MDA) today announced at MIPTV 2008 the launch of the France-Singapore Cross-Platform Programme Challenge to promote new cross and multi-platform content collaboration and strengthen bilateral ties.

Supported by CFI and the MDA, in partnership with TV France International, the inaugural competition invites proposals for programmes with cross-platform exploitation potential and a focus on topics of interest to Europe and Asia. Participants are challenged to conceive compelling factual-based programme concepts that leverage the strengths of traditional and new media platforms. Two winning entries will be picked by a judging panel and each stands to win a cash prize of 15,000 Euros.

The Challenge is the first initiative following the signing of the CFI-MDA Memorandum of Understanding (MOU) in Singapore in November 2007. The MOU aims to facilitate co-production opportunities and digital broadcast training collaborations between France and Singapore.

Dr Christopher Chia, Chief Executive Officer, MDA, said: “Singapore is delighted to collaborate with CFI, to explore the creation of quality factual content that can, at the onset, potentially be repurposed and distributed across multiple exciting digital platforms. As one of Asia’s leading hubs for English-language factual content, Singapore is strongly-positioned to tap on the rising North American and European interest in Asian folklore, localities, culture and society. This Challenge is a move in the right direction and paves the way for such collaborative initiatives in future.”

“For CFI, the launch of the Cross-Platform Programme Challenge in partnership with Singapore’s Media Development Authority constitutes a new step in our collaboration with Asian television channels. This challenge is a perfect way for us to identify emerging talent from France, even as we foster more collaborative efforts with our current slate of 20 partners,” remarked Mr Jean Mino, Directeur Général, CFI.

The closing date for submissions is 15 September 2008 and the two winning entries will be announced in Singapore, at the Asia Television Forum (ATF), held from 10 to 12 December 2008. The ATF is an anchor event of the Asia Media Festival (AMF) 2008, a premier trade market and festival hosted by the MDA.

The Challenge will be judged by an international panel comprising media industry experts from France, Singapore and Korea. The judges are:
• KBI representative (to be confirmed)
• Ms Margaret Goubin, CFI Documentaries Acquisitions
• Mr Alain Jalladeau, Festival des 3 Continents
• Ms Selena Ho, Director (IPTV &Content), Singtel
• Mr Seah Wee Thye, Deputy Director (Business Development), MDA

For further details, please refer to Annex A attached, or visit and

MIPTV 2008 is the world’s leading audiovisual and digital content market to be held from 7 to 11 April 2008 in Cannes, France.


For media enquiries, please contact:
Ms Gay Chwee Hwa
Assistant Director, Marketing Communications
Media Development Authority
Tel. : +65 6837 9344
Email :

Ms Marylou Johnston
Vice-President/Managing Director, Global
Priority Public Relations
Tel: +33 6 87 77 49 89

In Singapore
Mr Keane Sua
Tel: 65-68299338, 65-97727448

Ms Alice Chia
Executive, Communications
Media Development Authority of Singapore
Tel: 65-68379365, 65-93374598
Ms Sandra Rocheteau
Chargée de Communication
Canal France International
Tel. : +33 1 4062-3227
Email :

Canal France International
Canal France International, a subsidiary of France Televisions and Arte France, is the lead organization in France for international cooperation in the field of television. In close cooperation with the French Ministry for Foreign Affairs, CFI contributes to fostering professionalism and to the development of television programmes in over 90 emerging countries by supplying television programmes and films, carrying out consulting and training missions and nurturing production and co-production projects. Over the last 15 years, CFI has developed a unique expertise in the fields of production and broadcasting. Led by world-class professionals, this expertise has been placed at the service of all local partners, both in France and abroad. For more information, visit

Media Development Authority of Singapore (MDA)
Formed in 2003, the Media Development Authority of Singapore (MDA) plays a vital role in transforming Singapore into a Global Media City and positioning it at the forefront of the digital media age. MDA spearheads initiatives that promote developments in film, video, television, radio, publishing, music, games, animation, media services and Interactive Digital Media. At the same time, in ensuring clear and consistent regulatory policies and guidelines, MDA helps to foster a pro-business environment for industry players and increase media choices for consumers. For more information, visit

Singapore Media Fusion (SMF)
The Media Development Authority of Singapore (MDA) has developed the “Singapore Media Fusion” (SMF) strategic positioning which encapsulates the attributes of the media industry in showcasing Singapore as a global media city. SMF is a mark of the quality of our products and services and the collective richness and diversity of the media industry. The positioning not only lends consistency in the manner to which the Singapore media industry is represented and promoted, it is also intended to enhance the image of Singapore media at an international level, in a compelling and coherent manner. For more information, visit

TV France International
TV France International gathers around 150 French exporters, producers and distributors who represent 90% of all international sales of French TV programmes. TV France International is supported by the Centre National de la Cinématographie (CNC), the Ministry of Foreign and European Affairs, and Procirep. Visit