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Fremantlemedia Enterprises And The Media Development Authority Of Singapore Join Forces

Dated: 7 April 2008

FremantleMedia Enterprises (FME) and the Media Development Authority (MDA) of Singapore today announce the signing of a multi-year production agreement which commits both partners to investing into multi-media TV projects, which are set to generate US$12 million over the next 2 years. As part of both parties’ commitment to the region, the deal builds on the success of the partnership that led to the production of Kylie Kwong: My China, that was successfully launched at last year’s MIPCOM. MDA and FME will jointly select projects from Singapore-based producers to invest in and FME will be the distribution rights holder across all platforms around the world.

MDA is keen to create commercially-branded multi-platform content whereby global buyers can come to identify ‘Made-by-Singapore’ content as synonymous with high standards, quality and success in the international market. And FME is keen to source more programming from the local market as well as being able to offer a wider range of factual programming to the marketplace. Both parties hope that the producers’ ideas will harness the strengths of traditional media platforms plus take advantage of the versatility of new media platforms such as mobile and on-line.

Commented Dr Christopher Chia, Chief Executive Officer of the MDA, ‘With FME’s extensive distribution reach, Singapore’s award-winning talent and our ability to tell compelling Asian stories right here from the heart of Asia, there is excellent synergy to develop strong commercial hits for ‘Made-by-Singapore’ multi-platform content that will be enjoyed by global audiences.

Added David Ellender, FME’s CEO, ‘I am delighted to confirm the signing of this deal. It represents a critical part of regional hub strategy that sees us extending not only our ability to sell seamlessly across multiple platforms around the world, but also our relationships with local production companies and organizations that we are confident will come up with innovative and successful shows’.

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For further information:
Nuala Giblin, Fremantle Media
Tel + 44 (0) 20 7691 682

Ms Gay Chwee Hwa
Assistant Director, Marketing Communications
Media Development Authority of Singapore
Tel + 65-96399376

For further information and high-resolution visuals:
In Singapore
Mr Keane Sua
Tel + 65-68299338, 65-97727448

Ms Alice Chia
Executive, Communications
Media Development Authority of Singapore
Tel + 65-68379365, 65-93374598

Notes to Editors:
FremantleMedia Enterprises is the content exploitation arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment. It is a division of FremantleMedia, one of the world’s largest creators, producers, distributors and licensors of programme brands in over 40 territories worldwide.

Media Development Authority of Singapore
Formed in 2003, the Media Development Authority of Singapore (MDA) plays a vital role in transforming Singapore into a Global Media City and positioning it at the forefront of the digital media age. MDA spearheads initiatives that promote developments in film, video, television, radio, publishing, music, games, animation, media services and Interactive Digital Media. At the same time, in ensuring clear and consistent regulatory policies and guidelines, MDA helps to foster a pro-business environment for industry players and increase media choices for consumers. For more information, visit

About Singapore Media Fusion (SMF)
The Media Development Authority of Singapore (MDA) has developed the “Singapore Media Fusion” (SMF) strategic positioning which encapsulates the attributes of the media industry in showcasing Singapore as a global media city. SMF is a mark of the quality of our products and services and the collective richness and diversity of the media industry. The positioning not only lends consistency in the manner to which the Singapore media industry is represented and promoted, it is also intended to enhance the image of Singapore media at an international level, in a compelling and coherent manner. For more information, visit