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MDA awards first niche TV licence to VeeV Interactive

Dated: 6 March 2008

The Media Development Authority of Singapore (MDA) has issued the first Niche Subscription TV Licence to VeeV Interactive Pte Ltd (VeeV), a wholly-owned subsidiary of Sky Media Pte Ltd.

Under the 5-year Niche Subscription TV Licence, VeeV will be able to offer a broad range of programmes, including scheduled and on-demand TV services, over any delivery platform for up to 100,000 subscribers in Singapore.

With its niche TV licence, VeeV plans to roll out a commercial Internet Protocol Television (IPTV) service focusing on educational content. Using Singapore as its research and development centre, Veev also has plans to expand its digital media business into the region.

The Niche Subscription TV Licence is part of the two-tier licence framework MDA introduced in 2007 to facilitate the growth of IPTV services in Singapore by offering operators greater flexibility to roll out services for different market segments. The other licence category is the Nationwide Subscription TV Licence, which caters to operators targeting the mass market. The first nationwide IPTV licence was awarded to SingNet Pte Ltd in January 2007 for its mioTV service.

“MDA is pleased that our pro-business regulatory framework has helped pave the way for new IPTV service providers to enter the market with innovative and diverse programming content. We hope to see more IPTV service providers use Singapore as a launch pad to regionalise their business and test-bed new IPTV technologies and solutions,” said Ms Ling Pek Ling, Director, Media Policy, MDA.

MDA does not limit the number of niche licensees and welcomes local and overseas IPTV service providers to come forward and establish their presence in Singapore. A summary of the key conditions for the Niche Subscription TV Licence can be found in Annex A.

For more details on the Licence Framework for Broadcasting IPTV Services, please visit

For media enquiries, please contact:

Chia Pei Siang (Ms)
Manager, Communications
Media Development Authority
Tel. : +65 6837 9010
Email :

Gay Chwee Hwa (Ms)
Assistant Director, Marketing Communications
Media Development Authority
Tel : +65 6837 9344
Email :

For more information on Veev, please contact:

Lara Lai (Ms)
Chief Operating Officer
VeeV Interactive Pte Ltd
Tel. : +65 6222 8363/ 90220491
Email :

About the Media Development Authority of Singapore (MDA)
Formed in 2003, the Media Development Authority of Singapore (MDA) plays a vital role in transforming Singapore into a Global Media City and positioning it at th​e forefront of the digital media age. MDA spearheads initiatives that promote developments in film, video, television, radio, publishing, music, games, animation, media services and Interactive Digital Media. At the same​ time, in ensuring clear and consistent regulatory policies and guidelines, MDA helps to foster a pro-business environment for industry players and increase media choices for consumers. For more information, visit and