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IDA and MDA jointly launch Singapore Game Box initiative to promote local game titles

Dated: 17 September 2009

The Singapore Game Box is a one-year pilot initiative jointly mooted by the Infocomm Development Authority of Singapore (IDA) and the Media Development Authority of Singapore (MDA). The initiative aims to promote awareness of Made-By-Singapore game titles and allows local game developers to test and gather feedback for their game prototypes.

Singapore Game Box was officially launched by RADM (NS) Lui Tuck Yew, Acting Minister for Information, Communications and the Arts, at the opening of the Games Convention Asia 2009. The first manifestation of this initiative is the Singapore Game Box@E2Max which is located at Orchard Cineleisure, a popular venue where gamers try locally produced titles at no cost. This initiative also promotes interaction between gamers and developers. The Singapore Game Box will also serve as a showcase for potential publishers to get acquainted with Singapore game developers.

RADM(NS) Ronnie Tay, Chief Executive Officer of IDA said, “The Singapore Game Box initiative is in line with the IDA Connected Games Programme that aims to develop Singapore as a regional centre for developing, managing and distributing games content and related services. Besides levelling up the capabilities of game developers in Singapore, this initiative will provide a platform for more Made-By-Singapore game titles to be established both locally and internationally.”

Dr Christopher Chia, Chief Executive Officer of MDA, added, “The Singapore Game Box provides local game developers an opportunity to showcase their newly developed games or game prototypes, in order to gauge gamer reactions to their work. As part of our effort to grow the local games industry, the Singapore Game Box is one of our initiatives to raise awareness and appreciation of locally produced game titles. We welcome more game developers to come on board.”

For a start, 20 Singapore-based game companies are participating in this initiative to exhibit over 20 games. Please refer to Annex A for the list of participating companies.

From 17 to 20 September 2009, interested gamers can visit the Singapore Pavilion (Booth No 316) at the Games Convention Asia to experience first-hand the games that will be showcased at Singapore Game Box@E2Max.


About the Infocomm Development Authority of Singapore
The Infocomm Development Authority of Singapore (IDA) is committed to growing Singapore into a dynamic global infocomm hub. IDA uses an integrated approach to developing info-communications in Singapore. This involves nurturing a competitive telecoms market as well as a conducive business environment with programmes and schemes for both local and international companies. For more news and information, visit

About the Media Development Authority of Singapore
Formed in 2003, the Media Development Authority of Singapore (MDA) plays a vital role in transforming Singapore into a Global Media City and positioning it at the forefront of the digital media age. MDA spearheads initiatives that promote developments in film, video, television, radio, publishing, music, games, animation, media services and Interactive Digital Media. At the same time, in ensuring clear and consistent regulatory policies and guidelines, MDA helps to foster a pro-business environment for industry players and increase media choices for consumers. For more information, visit and www​

Annex A