Be aware of scammers impersonating as IMDA officers and report any suspicious calls to the police. Please note that IMDA officers will never call you nor request for your personal information. For scam-related advice, please call the Anti-Scam helpline at 1800-722-6688 or go to

Singapore is “Country of Focus” at MIPTV2010

Dated: 1 April 2010

The lar​gest-ever Singapore contingent will showcase over 224 hours of animation, factual, lifestyle and drama genres.

Singapore will take the spotlight at this year’s MIPTV as its “Country of Focus”. MIPTV is one of the world’s premier market place for the buying and selling of television programmes or films, negotiating digital content for IPTV channels and mobile operators in Cannes, France.

This year’s MIPTV takes place from 12 April to 16 April 2010 and Acting Minister for Information, Communications, and the Arts (MICA) Mr Lui Tuck Yew will grace Singapore’s “Country of Focus” activities as its Guest-of-Honour.

As the “Country of Focus”, Singapore will host a half-day conference called “Focus on Singapore” to promote Singapore content, capabilities and services and encourage more international co-productions and partnerships with Singapore companies. MIPTV typically attracts 11,000 international buyers, broadcasters and producers.

In addition, the conference will provide insights through detailed case studies on Singapore media industry’s capabilities to produce and post-produce in stereoscopic 3D –a field that MDA is actively championing. Trade visitors to the Singapore Pavilion will be able to see this for themselves, as the Pavilion will display a prototype of a 3D racing game by Singapore company TQ Global.

Other “Country of Focus” activities being planned are an exclusive VIP lunch on 12 April hosted by Mr Lui and a networking event on the evening of 13 April for exploring collaboration deals with leading Singapore producers on live-action, animation and 3D Stereoscopic projects.

MDA’s Chief Executive Officer, Dr Christopher Chia will be sharing his thoughts on Singapore’s experiences in coproduction, together with a panel of the MDA’s collaboration partners. In addition, MDA’s Chief Operating Officer and Director (Film and Animation), Mr Kenneth Tan and MDA’s Chief Information Officer and Director (Broadcast and Music) will also be sharing Singapore’s efforts in co-productions and 3DTV developments during the conference sessions on 12 and 14 April respectively. Please see details of the programme in Annex C​.

This year, the Media Development Authority of Singapore (MDA) and IE Singapore will lead the largest-ever contingent of 14 local media companies under the Singapore Pavilion. The delegation will showcase Singapore content and promote, for international sale and distribution, more than 224 hours of High Definition (HD) programming across animation, factual, lifestyle and drama genres.

Making its market debut at MIPTV 2010 is Rob the Robot by Canada’s Amberwood Entertainment and Singapore’s One Animation Pte Ltd. The animated series follows the space adventures of Rob and his friends, and encourages young viewers to explore different planets and have fun as they learn.

Other compelling animation co-productions in the slate include Dinosaur Train, a collaboration between Singapore’s Sparky Entertainment and The Jim Henson Company, the highest-rated pre-school programme on the US PBS Channel in December 2009 and one of People Magazine’s Best New Kids' Shows for 2009. The 40-episode series has already secured sales in Europe, Latin America, the Middle East, Australia and Canada. Another animation series is Silly Bitty Bunny, a new pre-school series about the novelty of life as a child and “first time” experiences through the eyes of the titular hero.

In the factual entertainment and lifestyle genres, many of the latest HD titles by Singapore companies will debut at this MIPTV 2010 market, and represented by international distributors like BBC Worldwide and Off The Fence.

For example, BBC Worldwide will be launching Beach House Pictures' co-production with Lonely Planet Television’s Roads Less Travelled that has been broadcast on National Geographic Adventure Channel. Off The Fence will be showcasing a number of new HD titles by Singapore producers such as IFA Films, Beach House Pictures and The Right Angle that touch on natural history and environmental issues.

MediaCorp's Channel News Asia International will be presenting a slate of HD titles which have been picked up by international distributors. These include Indigo Films &TV which will distribute Kungfu Kitchen, a six-part action-packed culinary series produced by Sitting In Pictures;If Food Runs Out, produced by IFA Films which will be distributed by Bomanbridge and Sun Tzu: War on Business, a 13-part business reality series co-produced by The Right Angle and China Multimedia Networks distributed by BBC Worldwide.

MIPTV 2010 will also see FCCE Asia Pacific’s multi-media production Films &Stars Asia being launched and re-packaged for distribution to international broadcasters.

“This year’s strong line-up of HD and 3D content demonstrates how the Singapore industry has continued to keep up with technological advancements representing a paradigm shift in the way broadcast and gaming content are being produced and consumed. As MIPTV2010’s ‘Country of Focus’, the Singapore contingent is looking forward to sharing the best practices in industry developments whilst forming collaborations with our other international counterparts at this premier broadcasting market,” said Dr Christopher Chia, CEO of MDA.

Singapore will also be reaching out to international media players through a special game that would feature the best of Singapore media talents, companies and projects in a refreshing way. Titled, the campaign features a journey to Singapore as the Heart of New Asia Media in an online board. Visit or for more details.

The Singapore Pavilion is located at 05.20-07.19. Please refer to Annex A​ for the list of companies and Annex B​​ for the list of programmes at MIPTV.

- End -


About the Media Develop​​ment Authority of Singapore

Formed in 2003, the Media Development Authority of Singapore (MDA) plays a vital role in transforming Singapore into a Trusted Global Capital for New Asia Media. MDA spearheads initiatives that promote industry growth I film, television, radio, publishing, music, games, animation and Interactive Digital Media. At the same time, in ensuring clear and consistent regulatory policies and guidelines, MDA helps to foster a pro-business environment for industry players and increase media choices for consumers. For more information, visit and