Be aware of scammers impersonating as IMDA officers and report any suspicious calls to the police. Please note that IMDA officers will never call you nor request for your personal information. For scam-related advice, please call the Anti-Scam helpline at 1800-722-6688 or go to

Indonesian Film Wins Inaugural Asian Short Film Awards@ScreenSingapore

Dated: 5 June 2011

ScreenSingapore today announced the winner of the inaugural Asian Short Film Awards@ScreenSingapore, selected by renowned film director, Oliver Stone, who headed the judging panel. The winning film, Payung Merah (Red Umbrella) was submitted by Edward Gunawan and Andri Cung, who crafted a supernatural thriller about a taxi driver who learns to truly appreciate his family after picking up a beautiful yet mysterious passenger.

Devesh Chetty (Director and CEO of RGM Media), one of the judges on the jury, presented a certificate to Edward Gunawan. RGM Media is the sponsor of the SGD$20,000 cash prize of the Asian Short Film Awards@ScreenSingapore.

Devesh Chetty said, “Edward and Andri are a credit to the inaugural Asian Short Film Awards @ ScreenSingapore. Their film, Red Umbrella, stood out as an assured, unique and bold take on an established genre. It highlights the directorial team's talent, confidence and vision. Both Edward and Andri are most certainly gifted filmmakers and ones to watch out for in the future."

The winner was announced at a media conference today at the official launch of ScreenSingapore. Mr Aubeck Kam, the Chief Executive Officer of Media Development Authority of Singapore (MDA), which is the host of ScreenSingapore, was joined by Mr Greg Coote, Chairman of the Board of ScreenSingapore, to mark the start of ScreenSingapore, which takes place from 5 to 12 June.

High-profile titans in the film industry were also present to share their perspectives on Singapore’s role as an international business convention. Addressing the media were Jon Landau (Chief Operating Officer of Lightstorm Entertainment, and producer of Avatar and Titanic);Shekhar Kapur (Board of ScreenSingapore member and Academy Award®winning director of Elizabeth);Antoine de Clermont-Tonnerre (Producer of MACT Productions and President of Unifrance);Xu Lin (Vice-President of Enlight Media);Daniel Yun (Founder and CEO of Homerun Asia);as well as Jimmy Lau (Managing Director of Experia Events, organiser of ScreenSingapore).

As of today, over 700 trade delegates have registered for ScreenSingapore, where they will be able to attend six “In Conversation” sessions, three days of Expo@ScreenSingapore with 70 representatives from 14 exhibiting companies, a World Intellectual Property Organization (WIPO) Masterclass, a workshop on film producing with Ashok Amritraj (Chairman and CEO of Hyde Park Entertainment), 14 Previews@ScreenSingapore, closed-door studio presentations by five major studios, as well as a slew of Red Carpet Premieres and Gala Premieres. In addition, there will also be the Film Finance Forum by Winston Baker.

The highly anticipated series of Red Carpet Premieres, which includes World, International and Asia-Pacific premieres, will open tonight with “China Night”, featuring a special screening of Devil Inside Me and the Mural trailer, and ScreenSingapore will culminate with the Asia-Pacific Premiere of Larry Crowne, of which Tom Hanks will walk the Red Carpet.

ScreenSingapore features a diverse programme that caters to the different players from across the value chain, including the financiers, studios, filmmakers, talents, distributors, exhibitors and audiences. Among the key leaders in the film industry who will be attending ScreenSingapore are Jim Gianopulos (Chairman and CEO of Fox Filmed Entertainment);Jon Landau (producer of Avatar and Titanic), and Yu Dong (Chairman of Bona Film Group), as well as film luminaries Tom Hanks, Gordon Chan, Julien Leclercq, Yong Mun Chee, Sukee Chew, Aya Omasa and Zhang Ziyi.

Aubeck Kam, Chief Executive Officer of MDA, said: “We are heartened by the strong participation of the local and international film community in the inaugural edition of ScreenSingapore. As established players from the film and media industry converge here, we hope that Singapore’s filmmakers will be exposed to the international industry and jointly create new possibilities. We look forward to welcoming all our delegates, and will do our best to make it a fruitful and beneficial experience for all participants.”

Greg Coote, Chairman of the Board of ScreenSingapore, said: “The support of renowned film professionals around the world underlines the enthusiasm from the international community for our hybrid event. As the most important growth area in the world of filmed entertainment, Asia-Pacific is gloriously on show during the inaugural ScreenSingapore.”

ScreenSingapore is a week-long business convention for the international media players from East and West to explore business opportunities in this part of the world. The trade component comprises a film content and technology exposition, as well as closed-door presentations of upcoming releases by Hollywood studios to their Asia Pacific exhibitors. A series of networking events will take place during the event, such as the Business Matching Breakfast to allow Singapore filmmakers to network with their international counterparts.

ScreenSingapore is also a thought-leadership event where business leaders gather to debate and discuss the future of the filmed entertainment business through a series of master classes and conferences helmed by industry leaders. It also serves as a marketing platform for the latest movie releases to be launched into Asia Pacific and beyond through the red carpet premieres that are covered by the media from around the region. Beyond trade participants, ScreenSingapore reaches out to the movie-going public through a series of ticketed screenings such as the Previews@ScreenSingapore and the co-located China Film Festival.

For more information, please visit


About ScreenSingapore
​ScreenSingapore, an international cinema event from 5-12 June 2011, will see Hollywood premieres in Asia and showcase Asian content to the world. In addition, the weeklong event will be lined with a trade show, conferences and master classes. ScreenSingapore is a key marketing platform for the global film and entertainment communities to tap the vast potential in the fast-growing markets of Asia. ScreenSingapore is hosted by the Media Development Authority of Singapore, with support from the Singapore Tourism Board and the Economic Development Board. It is organised by Experia Events Pte Ltd. For more information, visit

​About Media Development​ Authority of Singapore (MDA)
The Media Development Authority of Singapore ( promotes the growth of globally competitive film, television, radio, publishing, music, games, animation and interactive digital media industries. It also regulates the media sector to safeguard the interests of consumers, and promotes a connected society.

About Experia ​Events Pte Ltd
​Experia Events ( specialises in organising and managing exhibitions and conferences of strategic interest, fostering industry development and thought leadership. It has built a strong portfolio in aerospace and defence with the highly successful Singapore Airshow, Asia’s largest aerospace and defence exhibition and one of the top three in the world, and IMDEX Asia, the leading international maritime defence exhibition in Asia. Its expertise and track record also extends to the government and lifestyle sector, through key events such as the Singapore International Water Week, World Cities Summit and ScreenSingapore. Formerly known as Singapore Airshow and Events Pte Ltd (SAe), Experia Events aims to diversify its range of strategic events globally.