18 May 2015 - The Infocomm Development Authority of Singapore (IDA) has issued a stern warning to Singapore Telecommunications Limited (Singtel) for its role in a negative marketing campaign against its competitors M1 Limited (M1) and StarHub Mobile Pte Ltd (StarHub), through the marketing agency Gushcloud Pte Ltd.
Singapore, 18 May 2015 | For Immediate Release
The Infocomm Development Authority of Singapore (IDA) has issued a stern warning to Singapore Telecommunications Limited (Singtel) for its role in a negative marketing campaign against its competitors M1 Limited (M1) and StarHub Mobile Pte Ltd (StarHub), through the marketing agency Gushcloud Pte Ltd. This warning follows the closure of IDA’s investigation into the incident.
IDA is disappointed that such marketing tactics have been employed by Singtel. IDA has always encouraged licensees to compete by promoting the availability, price and quality of their own services, and not by disparaging those of their competitors. IDA made it clear in its warning to Singtel that IDA will not tolerate such practices. IDA requires Singtel to put in place the necessary measures to ensure appropriate management oversight and control over its marketing and advertising campaigns in order to prevent future such incidents, and that it should not adopt publicity practices or campaigns that may potentially bring disrepute to the telecommunication industry.
ISSUED BY THE INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE
About Infocomm Development Authority of Singapore
The mission of the Infocomm Development Authority of Singapore (IDA) is to develop information technology and telecommunications within Singapore with a view to serve citizens of all ages and companies of all sizes. IDA does this by actively supporting the growth of innovative technology companies and start-ups in Singapore, working with leading global IT companies as well as developing excellent information technology and telecommunications infrastructure, policies and capabilities for Singapore. For more news and information, visit www.ida.gov.sg.
For media clarification, please contact:
Adrian CHAN (Mr)
Manager
Corporate and Marketing Communications Division, IDA
Email: adrian_km_chan@imda.gov.sg
Angie Low (Ms)
Senior Manager
Corporate and Marketing Communications Division, IDA
Email: angie_low@imda.gov.sg
.webp)