SBA Highlights Broadcast Technologies from Singapore-based Companies at BroadcastAsia2002

Dated: 11 June 2002

The Singapore Broadcasting Authority (SBA) will again be showing its support for Asia's major international broadcasting and multimedia exhibition, BroadcastAsia2002, by endorsing the event and participating in the exhibition. Organized by Singapore Exhibition Services (SES), this year's event will be held at Suntec Singapore International Convention and Exhibition Centre from 18 to 21 June 2002.

As part of its continual effort to promote the broadcasting industry in Singapore, SBA will be initiating and participating in various events in Broadcast Asia, to showcase broadcasting technologies and capabilities from Singapore including:

Said Mr Lim Hock Chuan, Chief Executive Officer of SBA, "Asia's broadcasting landscape has undergone significant changes, brought about by the convergence of technology, media and telecommunications. BroadcastAsia, which is recognised by the industry as Asia's main broadcasting event, serves as a good barometer of the changing broadcasting environment. SBA is glad to give our continual support to such a premier event."

The Singapore Pavilion
For the fifth time running, SBA is organising a Singapore Pavilion together with industry partners, to showcase the latest broadcasting services in Singapore. The theme of the 120-sq metre Singapore Pavilion at BroadcastAsia 2002 is "Singapore - The Premier Broadcasting Hub".

The companies participating in the Singapore Pavilion, apart from SBA, include Nera Telecommunications, SPH MediaWorks, Skycom Satellite Systems, Unify Engineering, Zentek Technology, Robert Bosch and MediaCorp Radio. They will be displaying their latest broadcasting, digital television and digital audio broadcasting (DAB) products and services. The profiles of these participating companies are attached in Annex A.

SBA itself will be establishing a stronger presence at BroadcastAsia 2002. Themed "Your Partner in Broadcasting", the SBA stand within the Singapore Pavilion will be highlighting the latest in DAB (or digital radio) receivers and applications. Another feature in the SBA stand will be the publication titled 'Blueprint', which is a compilation of the top winning entries from the inaugural National Scriptwriting Competition organised by SBA.

Another highlight at the SBA stand is the Asia DAB Committee (ADC), a non-profit association working hand-in-hand with the World DAB Forum based in Europe. ADC aims to promote, facilitate, and support the implementation of DAB projects and services in Asia. ADC membership is open to broadcasters, regulators, receiver manufacturers, researchers, developers, telecommunications and data service providers, and all interested parties in Asia who are supportive of DAB and are interested to see the technology implemented in the region. As at May 2002, the ADC has 16 members from Australia, Brunei, Korea, Malaysia, Singapore and Taiwan.

Digital Audio Broadcasting (DAB) Conference: "DAB: Seizing Sound Business Opportunities Now!"
Following the success of the first DAB conference at BroadcastAsia last year, the SBA-led Asia DAB Committee will be holding the conference again. Titled "DAB: Seizing Sound Business Opportunities Now!", the conference will be held on 19 June, as part of the BroadcastAsia2002 International Conference. It will focus on the business aspects of DAB, and will feature leading players from Europe, the US and Asia, including the World DAB Forum, BBC, Digital One, MediaCorp Radio, NTL, Harris, Texas Instruments, Blaupunkt, Pioneer, Radioscape and others.

CEO Roundtable 2002
SBA is the supporter for the CEO Roundtable 2002, which will see chief executives from Asia's leading broadcasting organisations gather to share their views. It is organised by the publication Asia Pacific Broadcasting and held in conjunction with BroadcastAsia 2002. The theme for this year's CEO Roundtable is "Digital Survival for Broadcasters". Mr Lim Hock Chuan, SBA's CEO, will be giving the opening address at the Roundtable on 19 June.

Asia Television Creative &Technical Awards 2002
SBA is proud to be one of the supporters and sponsors of the Asian Television Creative and Technical Awards 2002 to be held on 20 June. This will be the second time Television Asia will be having the awards at BroadcastAsia. The awards give recognition to the creative talents and technical experts in broadcast, production and post-production.

ComGraph 2002
ComGraph 2002, a regional computer graphics and animation competition organised by the Siggraph Singapore Chapter, is also supported by SBA. Held in conjunction with BroadcastAsia2002 on 20 June, Comgraph 2002 will showcase some of the best in animation and digital art in the Asia Pacific region.

ANNEX A

COMPANY PROFILES

Singapore Broadcasting Authority (SBA)
SBA is an active promoter of the broadcast industry in Singapore and is committed to developing Singapore as the premier broadcasting hub. One of SBA's efforts towards this goal is in participating and supporting activities and projects that promote and facilitate developments in the broadcasting industry.

SBA has also encouraged and supported locally-based companies to participate in key events like BroadcastAsia and Asia Television Forum. These events have been excellent platforms for local broadcasters, production houses, and uplink/downlink service providers to market their products and services to an international clientele.

Asia DAB Committee (ADC) of the World DAB Forum
The Asia DAB Committee is a non-profit association working hand-in-hand with the World DAB Forum based in Europe. ADC aims to promote, facilitate, and support the implementation of DAB (Digital Audio Broadcasting) projects and services to make DAB a success in Asia. ADC membership is open to broadcasters, regulators, receiver manufacturers, researchers, developers, telecommunications and data service providers, and all interested parties in Asia who are supportive of DAB and are interested to see DAB implemented in the region. More information are available at www.asiadab.org

Nera Telecommunications Ltd
Nera Telecommunications Ltd ( "NeraTel " ) is a premier solutions provider of satellite communications, microwave radio transmission, IT networking infrastructure and high value added electronic contract manufacturing.

IT Broadcasting, a business area in NeraTel provides receivers, amplifiers and modulators for the MATV System in foodcourts, bus interchanges, shopping arcades, etc. Other services include the supply and installation of transmission infrastructure and the reception system for the coverage of DTV.

SPH MediaWorks Ltd
SPH MediaWorks changed the broadcasting scene in Singapore when it launched the island's second pair of free-to-air channels in May 2001. Barely a year old, Channel U and Channel i are gaining ground in the Free-to-Air Prime Time Audience Share. SPH MediaWorks clinched two Gold and three Silver awards at the PROMAX &BDA Asia 2001, including 'Best Overall Channel Design'.

SPH MediaWorks Ltd is a subsidiary of Singapore Press Holdings (SPH) Ltd, formed to lead the Group's foray into the broadcast industry.

Skycom Satellite Systems Pte Ltd
Skycom is dedicated to deliver end-to-end services to Cable and Satellite TV industry. They design, supply, install, and maintain all type of TV systems such as MATV, SMATV, CATV, TVRO, Earth Station, Cable ModemTerminal, MMDS, LMDS and VSAT. With the strong experiences of their professional engineers, Skycom is continuously acquiring the latest engineering technology for implementation to their products. Ensuring wide availability of quality products and services with reasonable price are Skycom's objectives.

Unify Engineering Pte Ltd
Unify Engineering is an engineering and electronics manufacturing company incorporated as a private limited company in Singapore since 1984. They are involved in turnkey engineering projects and turnkey consumer and industrial electronics manufacturing. Unify has manufacturing facilities in Singapore and Malaysia for cost effective manufacturing.

Unify's products and services include RF Single Channel Amplifiers, RF Boosters and amplifiers, Turnkey consumer and industrial electronics manufacturing, DVB (T) and DVB (C) receiver Set Top Box with customised design and development and DVB (T) MMDS Antenna development.

Zentek Technology Singapore Pte Ltd
Zentek Technology Group is a leading developer and solution provider for the consumer electronics industry. They are experienced not only in embedded multimedia systems but also in areas such as Real Time Operating System (RTOS) design and implementation, mass storage systems, databases, compiler construction, networking, computer graphics, and wireless devices and applications. Zentek has just launched their Singapore operations and will specialise in the area of digital television middleware and applications, as well as applications for wireless devices.

Robert Bosch (S.E.A) Pte Ltd
Robert Bosch (SEA) Pte Ltd is a subsidiary of German Automotive Giant, Bosch. Ranked among the Top 500 Fortune Companies of the world, their core business is automotive parts and products. Blaupunkt, the Car Multimedia division manufactures high-end car audio systems from car radios, navigation systems, multimedia and a complete accessories line. The leading brand in Europe, it has always been recognised for its cutting edge technology and innovative products.

MediaCorp Radio Singapore Pte Ltd
MediaCorp Radio is the largest radio network in Singapore operating 12 local FM stations in English, Mandarin, Malay and Indian. Through Radio Singapore International, MediaCorp Radio also reaches regional listeners via short wave in English, Mandarin, Malay and Bahasa Indonesia. By embracing Digital Audio Broadcast (DAB) technology, MediaCorp Radio offers listeners high-quality sound through its SmartRadio broadcast.