Dated: 10 December 2008
Following the launch of the MDA-ScreenWest Cross-Media Development Initiative earlier in October this year, the two agencies today announced the first two cross-media projects that will receive funding for further development.
‘Off the Wall’ from ZacToons (Western Australia) and Scrawl Studios (Singapore), along with ‘Origami Samurai’ by Vue DC (Western Australia) and Sitting In Pictures (Singapore), are the first two cross-media projects selected, and will be awarded a grant of up to US$30,000 each in development funding through the initiative.
Each project will involve development of content to be commercialised beyond television, in other media like publishing, and for online and mobile distribution. This offers the opportunity for the content to enjoy a wide reach.
“Capitalising on the experience and strengths of each other’s capabilities, Singapore and Western Australia media companies are poised to develop more multi-platform intellectual properties. We are confident that these new projects will have the potential to enjoy a wide reach globally when they are fully-commercialised.” said Dr Christopher Chia, Media Development Authority’s Chief Executive Officer.
The successful recipients were announced today at the 2008 Asia Media Festival Country Showcase by ScreenWest Chief Executive Ian Booth, and are leading the way for further co-production projects between Singapore and Western Australia.
“I am delighted at the high standards and strong interest shown by the production companies from both regions. As a result, two additional projects were recommended to apply under the official Singapore-Australia Co-Production treaty;documentaries ‘Extreme Wild’ from Vue DC (Western Australia) and Infocus Asia (Singapore) together with ‘Borders’ by Artemis International (Western Australia) and Threesixzero Productions (Singapore),” said Mr. Booth.
Applications for the second round of the MDA-ScreenWest Cross-Media Development Initiative will be announced in 2009. More information about this Initiative is available at: www.mda.gov.sg
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Media Development Authority of Singapore
Formed in 2003, the Media Development Authority of Singapore (MDA) plays a vital role in transforming Singapore into a Global Media City and positioning it at the forefront of the digital media age. MDA spearheads initiatives that promote developments in film, video, television, radio, publishing, music, games, animation, media services and Interactive Digital Media. At the same time, in ensuring clear and consistent regulatory policies and guidelines, MDA helps to foster a pro-business environment for industry players and increase media choices for consumers. For more information, visit www.mda.gov.sg and www.smf.sg.
ScreenWest
ScreenWest is Western Australia's screen funding and development agency, committed to working in partnership with the screen industry to develop, support and promote film, television and digital media production in Western Australia. This includes funding support for the development and production of quality innovative screen productions in Western Australia. ScreenWest also works with industry partners to advance the business and leadership acumen and craft skills of Western Australia’s screen industry.
Asia Media Festival 2008
The Asia Media Festival (AMF) 2008 is a media fiesta, held from 4 to 12 December 2008, comprising events for both trade professionals and consumers. Hosted by the Media Development Authority (MDA), the Festival offers opportunities for the media industry to share best practices, forge strong business networks and foster international collaborations under its line-up of premier trade events, namely: Media Financing Forum, Asia Television Forum, Digital Future Symposium and New Media Conference. More information on AMF 2008 can be found at
www.asiamediafestival.com.
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