Dated: 24 July 2009
Catch the first subway drama in the trains, online, cable television, mobile downloads and outdoor digital screens
Coming to a train or a train station near you, on cable television, the internet, bus shelter displays, outdoor digital screens and through mobile downloads is the first subway drama – A Starry Night 星光依旧灿烂 – which will broadcast simultaneously across nine cities in Singapore and China (Beijing, Chongqing, Guangzhou, Hong Kong, Nanjing, Shanghai, Shenzhen and Tianjin) from 27 July to 2 October 2009.
Reaching out to audiences across an array of media platforms, the Mandarin 50-parter is a collaboration between the Media Development Authority of Singapore (MDA), Singapore media company Ufinity, and Chinese company Prime Time Entertainment. The series is supported by media platform owners SMRT Media, StarHub, The Straits Times RazorTV and At-Life Pte Ltd in Singapore; and Digital Media Group (DMG), Youku.com and Sina.com in China; and produced by Singapore's Threesixzero Productions.
Singapore commuters will be able to enjoy the drama on more than 250 television displays in the train stations along the North-South, East-West and Circle lines. Following each daily broadcast of the two-and-a-half minute episodes in the train stations, the drama will be available on the internet (www.razortv.com.sg); cable TV (E City, StarHub Channel 56), mobile (StarHub Mobile Gee! portal), and 300 At-Life outdoor digital screens (located in QB House, McDonald's, Delifrance Bistros and elevators in prime Central Business District buildings). In addition, My Paper will carry daily episodic synopsis for audiences to keep abreast of the drama's developments.
In China, the drama will be screened on television screens within the trains, train stations and bus shelter displays managed by DMG Media Group. As with Singapore, the daily episodes will be available on Youku.com, China's top, fastest growing website; and Sina.com, the largest Chinese-language infotainment web portal.
Together, the series will reach out to commuters on more than 1.4 million daily passenger trips in Singapore and 15 million commuters in China. The outdoor digital screens will reach out to 13.4 million viewers across Singapore while online portals will also reach out to at least 1.7 million viewers in Singapore and 9.8 million viewers in China.
The drama tells of a love story between a Singapore singer (Singapore Project Superstar alumna Kelly Poon 潘嘉丽), and a Shanghai youth (Taiwanese actor Robert Fan 范植伟) who pursues his studies and music aspirations in Singapore. Through the former, the Singaporean sees her hometown with a fresh pair of eyes. Filmed mainly in Singapore, the series presents the best of Singapore’s picturesque locations and heritage as well as an international crew including director Lisa Chen 陈秀玉 (Taiwan), and casts Mei Xin 美心 (Singapore), Nathan Lee 李承铉 (Korea), Ivan Huang黄阅 (China), Lawrence Wong王冠逸 (Singapore), Johnny Jiang 姜育恆 (Taiwan) and Sky Wu 伍思凯 (Taiwan). The series’ soundtrack also features Singapore singers and songwriters. Plans are also in place to expand the drama into a feature film for theatrical release in late 2009.
Said Dr Christopher Chia, Chief Executive Officer, MDA: "A Starry Night is a significant milestone as Singapore's first subway drama which will also be repurposed for Singapore and Chinese audiences to enjoy on multiple media platforms. Besides increasing the avenues for Singapore-made content to be enjoyed, the series also showcases our many iconic locations and talents from production to music composition. Boosting this multiplatform project is the involvement of regional talents from China, Korea and Taiwan which may herald the way of things to come in the future."
Added Ms Teo Chew Hoon, Managing Director, SMRT Investments Pte Ltd: "SMRT Media is proud to launch the subway drama series A Starry Night on our platforms. With more than 1.4 million passenger trips daily, our network of 58 train stations is a good platform to reach out to the masses. We are delighted our commuters will be the first to catch the subway drama in Singapore, as SMRT's daily broadcast is an episode ahead of other channels. Through the wide range of media platforms on our extensive network, we will continue to enhance the travelling experience of commuters on the move."
Said Mr Felix Soh, Digital Media Editor, Singapore Press Holdings: "Razor is proud to be part of this ground-breaking and innovative project. As the online portal, we provide an additional platform to enjoy the series. It promises to be a very successful endeavour. I myself watched the first few episodes of A Starry Night and I’m already addicted to it!"
Said Mr Chan Kin Hung, Head of Products and Solutions, StarHub: "We are excited to partner MDA and Ufinity to experiment with the innovative 'bite-sized' drama serial A Starry Night, that is specially tailored to entertain busy individuals with each episode created to last only two-and-a-half minutes. We know that our customers lead active lifestyles and by offering this drama serial on our mobile and cable TV platforms, we make the content readily accessible to busy individuals. They can view the content at their convenience either on the mobile phone anywhere, anytime or catch several episodes at one go in the comfort of their home via cable TV."
Said Mr Srikanth Ramachandran, Managing Director, At-Life Pte Ltd: "We are pleased to partner MDA and Ufinity in promoting the drama A Starry Night. As a first-of-its-kind in Singapore, A Starry Nightprovided us an opportunity to showcase our capabilities in Interactive Digital Outdoor Media. Most importantly, it has also provided advertisers unique opportunity to wrap their messages around the content in a meaningful and measurable manner."
Annex A for broadcast information, synopsis, production details and stills.
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Annex A: Broadcast information, Synopsis, Production Details and Stills
1. BROADCAST INFORMATION
Singapore (新加坡), Beijing (北京), Chongqing (重庆), Guangzhou (广州), Hong Kong (香港), Nanjing (南京), Shanghai (上海), Shenzhen (深圳) and Tianjin (天津).
|SMRT Train Stations||Once hourly, 18 hours per day, on North-South, East-West and Circle lines.||8 stations on more than 250 screens, targeting over 1.4 million passenger trips in Singapore.||Free||27 July 2009|
|SPH RazorTV||Daily episodes on http://www.razortv.com.sg/site/servlet/segment/main/subway_drama_series||1.7 million video views (as at May 2009)||Free||28 July 2009|
|SPH My Paper||Daily episodic synopsis||Average circulation of 254,000 (as at Dec 2008)||Free||27 July 2009|
|At-Life Outdoor Digital Media Network||Daily episodes on screens located in QB House, McDonald’s, Delifrance Bistros and Elevator screens in prime CBD buildings.||300 screens across the island reaching 13.4 million viewers per month.||Free||28 July 2009|
|StarHub Mobile||Mobile downloads available on StarHub Mobile Gee! portal (Video-On-Demand). Alternatively, customers to SMS to 6757 for a direct link to the mobile portal via SMS.||Available to StarHub Mobile Post-paid base.||$0.535 per episode||28 July 2009|
|StarHub TV||Series available on E City, StarHub TV Channel 56.||Available to StarHub TV subscribers of the Chinese Entertainment Basic Group, which includes E City Channel 56.||Free||Within 3 months from 27 July 2009|
|Train Stations||Once hourly on Chongqing (Line 2), Nanjing (Line 1), Shanghai (Lines 1-9) and Tianjin (Line 1, Line Jinbin) and Guangzhou.||208 stations and 282 trains reaching out to 15 million commuters in China.||Free||27 July 2009|
|Trains||Once hourly on Beijing (Lines 1-2), Chongqing (Line 2), Nanjing (Line 1), Shanghai (Lines 1-3), Shenzhen (Line 1) and Tianjin (Line 1) and Guangzhou.||208 stations and 282 trains reaching out to 15 million commuters in China.||Free||27 July 2009|
|Bus Shelters||Daily episodes on screens in Shanghai.||715 bus shelters||Free||27 July 2009|
|Youku.com||Daily episodes on www.youku.com||China’s top, fastest growing website attracting 6.5 million visitors (as at Dec 2008).||Free||28 July 2009|
|Sina.com||Daily episodes on www.sina.com.cn||The largest Chinese-language infotainment web portal attracting at least 3.3 million visitors annually (as at Dec 2008).||Free||28 July 2009|
Brian Li, a boy from Shanghai who grew up in poverty, obtained the opportunity to study in Singapore. As the only child in a single-parent household, Brian is torn between his sense of family responsibility and this once-in-a-life-time opportunity to study abroad. His mother makes the decision for him by pawning off a family ancestral jade. As Brianâ€™s flight pulls into Changi Airport, he is awed by the glittering backdrop of Singapore. He has come to a new land. At school, Brian always reminds himself of his motherâ€™s sacrifice. While others are asleep, he is studying. In order to support his mother back home, Brian takes on a job.
Through a chance encounter, he helps a beautiful stranger, Cailing Zhong, and they become friends. Brian has no idea that his new friend is actually Singaporeâ€™s superstar. With Brianâ€™s down-to-earth nature, Cailing escapes from the pressures of being a celebrity and through him, she sees Singapore through a set of fresh eyes. As Cailing shows him around Singapore, she discovers that Brian has a great voice as well. Encouraged by Cailing, Brian enters Singaporeâ€™s biggest singing competition. He surprisingly advances through the singing competition but falls behind in his schoolwork which puts his scholarship in jeopardy. To make matters worse, he receives news that his mother is terribly sick. With his life crumbling on all fronts, Brian is in despair. Will he be able to channel all his emotions for the competitions decisive final event? Can he focus on the most important performance of his life?
3. Cast 演员
潘嘉麗— Kelly Poon
Kelly Poon is a Singapore singer who emerged from one of the Chinese singing competition held in Singapore, Project Super Star. Her debut album "Love Me Kelly" (2006) broke sales records in Singapore, emerging at the top. She is currently based in Taiwan with "In the Heart of the World" being her 2nd album released in Singapore and her debut album in Taiwan. Her third album is "Smiling Kelly", released on 22 October 2008 in Taiwan.
|2007||HELLO KELLY Zai Shi Jie Zhong Xin/In The Heart of the World|
|2006||MY LOVE KELLY|
|2006||Dream Chasers (MediaCorp)|
潘嘉丽，由新加坡<<绝对Superstar>>选秀比赛出身，2006年发行个人首张专辑 “LOVE ME KELLY” 在新加坡国内创下当年销售冠军的好成绩，并且被各界视为新加坡继孙燕姿及林俊杰之后，最有希望在华人地区受到共同认定，大放异彩的新。
|2006||於新加坡發行首張個人專輯MY LOVE KELLY|
范植偉 Robert Fan
|2008||泪王子 – 导演：杨凡(后制)|
|2008||Untold Beauty – Director ：Roy Lim|
|2007||Miao Miao – Director：Hsiao-tse Cheng|
|2007||I Travelled 9000 km To Give It To You – Director：Wong Kar Wai|
|2003||Colour of Sound – Director：Joe Ma|
|2002||Brave 20 – Director：Ming-Tai Wang|
|2002||The Best of Times – Director：Tso-chi Chang|
|2000||Sunny Dolls – Director：Yixiong Chen|
|1999||Darkness and Light – Director：Tso-chi Chang|
|Nominated Best Actor|
|2003||Golden Bell Award for “Crystal Boys”|
|2002||Golden Horse Award for "The Best of Times"|
|2002||Golden Bell Award for “Come to my home”|
|2003||Silver Screen Award: Best Asian Actor for "The Best of Times"|
|2002||Singapore Film Festival: Best Actor for "The Best of Times"|
|2007||我旅行9000公里把它交给你 – 导演：王家卫(2007坎城影展短片)|
美心 Mei Xin
A Singapore sensation, Mei Xin's exceptional charm has taken her to new heights not only on home ground but even in Taiwan and now China. Fresh-faced, pixie-like eyes and with her signature bright, summery smile, the endearing 22-year-old has become the darling of the media scene. The part-time model was discovered after being crowned a beauty queen at a pageant in August 2006. Her X-factor attracted Ms Nelly Poa, a veteran in the Chinese entertainment industry who runs her own creative marketing and promotion services company, and there's has been no looking back since.
Mei Xin starred in "Dear, Dear Son-In-Law", a prime time 20-epsidode drama which aired in October 2007. She also released her debut EP in late 2007.
美心是新加坡著名媒体公司Popstar Media力捧的艺人。美心从小就热爱唱歌，当其他小孩在玩扮家家酒的游戏时，美心却和姐姐玩起“二人歌唱比赛”，由妈妈当评判，结果成绩往往是歌声甜美的美心胜出。 虽然获得妈妈的肯定，但想到要真正站在舞台上唱歌时，美心却变得十分怯场。因 此，她一直提不起勇气参加歌唱比赛，也无法实现在舞台上唱歌给万千歌迷听的梦想。她只能以另一种不开口的方式――模特儿，继续活跃于舞台。 然而，天生丽质的她，在2006年一项选美中发出耀眼光芒，荣获冠军。她的甜美外型和独特气质，也马上被新加坡著名媒体公司Popstar Media相中，成为公司的力捧新星。
Nathan is the vocalist of Korean Boy Band "TAKE" which won the Newcomer of the Year in 2006 by China Beijing TV Station. He was also the 2007 Ambassador for the Sino-South Korean Year of Exchange during the 3rd International Music Festival in Guangzhou; and winner of the “Most Stylish Korean” in Shanghai ELLE Style Award 2008.
黄阅 Ivan Huang
A singer and actor from China, Ivan Huang joined the music industry after participating in a well-known Chinese entertainment program "Star Factory" in 2002.
|2007||EP "Our Motherland Is Garden"|
|2006||"We All Are Fear Lonely Person" (Universal Music)|
|2005||EP "Olympic Games China"|
|2004||The World of mortals + Evil spirit Abstains + Zhezi play|
4. DIRECTOR 导演
This 45-year-old director claims to be the most senior Newcomer in the movie industry. Before entering the circle, she had over 10 years of working experience in the advertising industry. In 1999, she decided to turn Director and took up study of Directing Film, Video & Broadcasting at New York University, USA. In 2000, she served as Art Director in Lee Khan's Golden Bell drama "Tears of Lover", which was later nominated for the Golden Bell Award Best Art Director in 2001. She directed her first film "Voice of Waves" in 2002 which later was nominated in 2003 for Golden Bell Award, Best Actress, Best Camera and Best Editing .This is the first time in the award history that a short film was nominated for such key awards and with that, hailed Lisa as the steadiest newcomer in the industry.
1985 年藝專美工科畢業，即進入漢廣製作有限公司，任職製片部一職，學習前期籌備拍攝工作到後期剪接、錄音、電檢… 等 16mm 與 35mm 製作流程。其中開始接觸到香港製作人員，學習並了解到不同層面的專業知識。製作過的商品有佳美香皂─崔苔菁篇， 歐斯麥餅干─張小燕篇等 …
1999 年轉導演，並到紐約 NYU 學校，學習短期導演課程。
2001 年參與易智言導演之“藍色大門”副導。 “情人的眼淚”入圍金鐘獎最佳美術指導。
2002 年編導公視人生劇展“那年夏天的浪聲 ” 16mm 電視電影單元劇。
“ 那年夏天的浪聲 ” 入圍 2002 年金馬獎最佳短片。
“ 秋天的藍調 '' 獲選電影短片輔導金。
2003 年“ 那年夏天的浪聲 ”入圍金鐘獎最佳女配角，最佳攝影，最佳剪接提名。
2004 年執導人間衛視人間劇場金鐘劇“ 好想跟你說 ” " 秋天的藍調" 入圍 2004 年金馬獎最佳女主角。 " 秋天的藍調" 獲得 2004 年金穗獎最佳劇情片。
2005 年“ 那年夏天的浪聲 ”獲得日本幕張亞洲海洋祭影展評審團特別獎。
2006 年執導���雨賢 ~ 四月望雨紀錄片。
5. PRODUCTION STILLS
Nathan Lee 李承铉(left) and Kelly Poon潘嘉丽 (right)
Ivan Huang黄阅 (left) and Mei Xin 美心 (right)
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