Dated: 27 March 2004
Entitled More than Meets the Eye, the series is commissioned by the Media Development Authority in consultation with DesignSingapore Council to support the Design Singapore initiative. More than Meets the Eye looks at design through the eyes of Singapore's home-grown designers and explores the secret of their success as well as the challenges they face.
The series showcases designs we may have come across in our daily lives and tells the story that Singapore's best designs are born from the unique process of collaboration and creation between user and designer. It also aims to inspire design by exploring what it is, what makes a successful design, the issues facing the industry and the opportunities available. The eight design disciplines covered in each episode are: advertising, fashion, architecture, urban &landscape design, print &visual communication, interior &furniture design, fashion accessories, and product &industrial design.
More than Meets the Eye is produced by Scribe Media Pte Ltd at a cost of $160,000.
Wang Chee Yann
Corporate and Marketing Communications