Dated: 14 June 2005
The world’s first system for video billboards that allows content distributors to upload and transmit content in real-time will be launched at BroadcastAsia which opens today at the Singapore Expo. This and other innovative products using Mixed Reality applications and DVB-T systems are some of the highlights at the Singapore Pavilion led by the Media Development Authority of Singapore (MDA).
The video billboard system which is developed by Singapore company, PGK Media allows content distributors to transmit movie clips, music videos and other video information simultaneously to multiple, distributed billboards in real-time. This will allow the advertisers to change the advertisement at a synchronised time to achieve maximum publicity efforts. By using digital audio broadcasting (DAB) technology, video data can be streamed wirelessly, resulting in substantial savings as users no longer need to maintain expensive wires and cables. Additionally, media and advertising agencies can customize separate content for each individual billboard.
Another innovative product is the Magic Story Cube, an interactive edutainment product that provides interactivity and 3D visualizations for the player from Singapore company, MXR Cubes. Using Mixed Reality technology, it allows users to view 3D objects as if the objects are located in the physical world around them. The development of this product was supported by the MDA under its Digital Content Development Scheme.
A multimedia technology company, SPL Innotech has designed a DVB-T (Digital Video Broadcast –Terrestrial transmission) system to deliver multimedia content over terrestrial or wireless networks. Locations that do not already have existing cable or fibre optic networks can be serviced immediately. This system also provides an information delivery system which enables service providers to have local channels by supporting content creation, packaging, ad-insertion and scheduling. Already catering to the satellite and cable transmission market areas, SPL is launching the system for the terrestrial market segment.
Commenting on the product showcase from Singapore, Dr Christopher Chia, CEO of the MDA said, “The MDA is committed to the introduction and promotion of new technologies. The range of innovative applications and products that have been developed so far is most encouraging. We will continue to encourage strategic partnerships between media companies and service providers to develop innovative applications to realise the full potential of digital media technologies and take the industry to greater heights.
Other highlights of the Singapore Pavilion include DTV (Digital TV), DAB and Digital Cinema applications and services from 11 digital technology companies. Please refer to Annex A for a list of these companies.
The Singapore Pavilion is part of the MDA’s initiative to facilitate the marketing efforts of local digital media technology companies. This provides them with an avenue to scale up and expand into the regional markets and further, as well as build networks with the international broadcast industry.
Three local institutions will also band together under the Singapore Education umbrella to promote their media and broadcasting training programmes. Site visits to the institutions will be arranged for exhibition visitors who are interested to see what they offer.
The Singapore Pavilion at BroadcastAsia 2005 is located at Stand 2E3-01 of Singapore Expo Hall 2.
BroadcastAsia is co-hosted by the MDA and is an anchor show of Infocomm Media Business Exchange (imBx).
Sharanjit Kaur (Ms) Manager
Corporate &Marketing Communications
Media Development Authority
Fax : 65 6336 4142 Fax : 65 636 4142
Email : email@example.com
Tan Poh Cheng (Ms)
Corporate &Marketing Communications
Media Development Authority
Fax : 65 636 4142
Email : firstname.lastname@example.org
PARTICIPATING COMPANY PROFILES
PGK MEDIA Website: www.pgkmedia.com
Specialised in researching, developing and manufacturing of advanced wireless multimedia interactive advertising devices, kiosks and point of information for either mobile or fixed installation. Some of the latest products include:
• Interactive advertising devices and billboards integrated with DAB and DVB (Digital Video Broadcasting) technology.
• ‘Mr Taxi Interactive’ –the world’s first mobile interactive point-of-information and advertisement system specifically designed for taxis, which offers targeted and personalised advertising.
Mr Giulio Dorrucci, Chairman &CEO
REDIFFUSION Website: www.rediffusion.com.sg
Rediffusion offers the world first DAB conditional access subscription service for the mass market. As the sole intellectual property of Rediffusion, the Conditional Access (CA) solution consists of broadband digital wireless software and hardware solution developed and based in Singapore.
Mr Daniel Chin, CEO
GDC TECHNOLOGY Website: www.gdc-tech.com
The world’s leading manufacturer of digital cinema and post-production equipment. It offers solutions for film transfer, digital production and exhibition of films, digital onscreen advertisements and alternative content.
Mr Joshua Chan, Director of Sales &Marketing
INNOXIUS TECHNOLOGIES Website: www.innoxius.com
Specialises in DVB-T/H (Digital Video Broadcasting –Terrestrial/Handheld) infrastructure and integration services. The company’s products and sevices include:
• Datacast Platform –this datacasting system provides a cost effective solution to migrate existing modem dial-up subscribers to broadband services.
• DVB-MHP Broadcasting System –a miniature DVB-T MHP (Multimedia Home Platform) broadcasting system to demonstrate dynamic interactivity programmes.
• DVB-H Broadcasting System –demo of LIVE DVB-H transmissions to PDA based DVB-H receivers.
Turnkey Datacasting Platform –enables service providers to offer wireless broadband content streaming at a fraction of the cost of alternative solutions.
Mr Edmund Yong, Chief Technology Officer
Office: +65-6278-8791 ext 181
INTEVOL An independent software developer and distributor that specialises in interactive television for both analog and digital platforms.
Mr Eric Tachibana, Director
MXR CUBES Website: www.mxrcubes.com
Develops applications for the education and entertainment industries using the cutting edge Mixed Reality technology. MXR will be demonstrating:
• “Magic Story Cube” –a novel interactive edutainment product which provides interactivity and 3D visualisations.
Dr Steven Zhou ZhiYing, CEO
SKYCOM SATELLITE SYSTEMS Website: www.skycomsatellite.com
The principal equipment distributor and system integrator of Satellite and Cable TV systems in Asia. They will showcase different types of DVB-T set top box and digital indoor antenna.
Mr Simon Tso, General Manager
SPL INNOTECH Website: www.splinnotech.com
A multimedia research and development technology company that offers end-to-end solutions for the telecommunications, digital infotainment and television industries. Products offered include:
• IPTV (Internet Protocol Television) &Entertainment On Demand systems and technologies
• DVB-Terrestrial system
• Media Transporting over IP
• Digital Content Creation Tools
DVB-T System –one of the first in the world that gives the experience of a two way interactive entertainment on a one way platform.
Mr Rohit Gupta, Director
UNIFY ENGINEERING Website: www.unify-engrg.com
Specialising in system integration and engineering works, and manufacturing and sale of Radio-Frequency (RF) products for the entertainment industry. Products offered are:
• Return Channel Terrestrial (RCT) –a wireless return channel technology that enables a one-way broadcast system to become a two-way full communication system.
• Mobile Set-top box –allows viewing of broadcast TV programmes in cars, trains and buses with crystal clear pictures.
Mr Loy Wee Teck, Business Development Manager
WINUX IT Involved in research, design and development of DTV related products. Winux-iT also provides consultancy services in fields related to its PC based DTV services to multinational companies such as Thomson and Panasonic Lab Singapore. Products and services include:
• DigiTV Laika –a DTV receiver box that provides HDTV entertainment on PC/Laptop.
• DigiStream Transport streamer –provides a cost effective and portable solution for Transmitting or Receiving Transport Stream / MPEG2 Stream on HDTV, SDTV and TV transmission standards.
Mr N.Sriskanthan, Director
ZENTEK TECHNOLOGY Website: www.zentek.com.sg
Zentek develops and licenses authoring tools and middleware libraries for digital interactive television. It offers Digital Video Broadcasting –Multimedia Home Platform turnkey system that provides a robust authoring and broadcasting environment for effective design and delivery of applications.
Mr Jasmani Bin Buang, Head of Business Development Department
TRAINING AND EDUCATION INSTITUTIONS
SINGAPORE EDUCATION Website: www.singaporeedu.gov.sg
Singapore Education aspires to establish Singapore as the premier education hub, offering a distinctive mix of education services. The agency aims to provide a bank of information, support services and create a conducive environment for international students and executives to learn, live and play in Singapore.
Ms Tan Sock Gim, Manager of Enrichment &Corporate Training
SINGAPORE INSTITUTE OF MANAGEMENT (SIM) Website: www.sim.edu.sg
An independent, not-for-profit professional membership organisation. SIM has grown to become the premier management and human resource development organisation in Singapore, providing a comprehensive range of qualification-based and short course executive programmes.
Ms Hay Lee Keng, Manager of Corporate Training
DIGIWORKZ Website: www.digiworkz.org
Established by Asia Pacific Broadcasting and Ngee Ann Polytechnic, Digiworkz Asia-Pac Broadcast Training Centre conducts engineering and production courses for practitioners in the broadcast industry. Digiworkz also regularly develops customised courses for TV stations, production houses and government departments.
Ms Lim Mei Mei, General Manager
DIGITAL MEDIA ACADEMY Website: www.dma.com.sg
The Digital Media Academy is a dynamic industry-recognised organisation that is committed to quality education in the film, video and television industry. A centre for the development and advancement of digital media, the Academy provides comprehensive training programmes by experienced industry players. These courses provide more than just theoretical training, but also hands-on training in specially designed courses that range from three days to 15 weeks.
Mr Tony Chow, Managing Director