Dated: 12 April 2007
An extensive slate of over 50 High-Definition titles from Singapore media players
Riding the global demand for quality High-Definition (HD) programmes, the Media Development Authority of Singapore (MDA) will lead 21 companies to MIPTV 2007 with a record showcase of over 50 Made-by- Singapore HD television (TV) and animation programmes.
Singapore’s participation at MIPTV, one of the world’s largest audiovisual and digital content market, will highlight the country’s leading content producers, postproduction talents as well as media content management service providers. It underscores Singapore media industry’s ability to deliver end-to-end creative services from production of quality content to state-of-the-art post-production facilities.
The Singapore contingent includes production houses Beach House Pictures, Big Communications, Cubix International, Lingan Mill, Media Freaks, Omens Studio, Peach Blossom Media, Pics Talk, Scrawl Studios, Sunrise Entertainment The Right Angle Media, Threesixzero Productions, Upside Down Concepts;as well as postproduction companies Infinite Frameworks and VHQ Post;media content management companies Hub Media Group and Six-Six-Eight and YSY International Services;broadcaster MediaCorp;and pay TV channel Asian Food Channel (please see Annex B (268.37KB) for the list of participating companies and their projects).
Record slate of HD programmes
A key highlight of Singapore offerings at MIPTV is the record slate of over 50 Madeby- Singapore HD programmes. New HD titles making their debut at MIPTV include documentaries such as Little Big Dreams (Threesixzero Productions), Guge- Lost Kingdom of Tibet (Bang Singapore) and Oodles of Noodles (Yellowstone Productions);to lifestyle and sports programmes like Beach 360 (Upside Down Concepts) and Parkour (Mega Media HD) respectively;as well as dramas like 18 grams of Love (Boku Films).
Of the slate of HD offerings from Singapore companies, MediaCorp will be showcasing a HD catalogue with 35 titles, totalling 44 hours, of original Asian HD programmes including Face to Face, The Asian Expats, In The House of Style – Series 3, as well as the Heroes of India series comprising seven episodes namely: The Untouchables, No One Needs to Die, The Bare-Footed Women Who Make Light, Battle of the River, With These Two Hands, Brothers 3 Vs Female Abuse, Pooja and Budhia.
Besides factual programming, the Singapore Pavilion will also showcase HD animation programmes such as Sing to the Dawn (Infinite Frameworks), Katakune (Character Farm), Milly Molly (Scrawl Studios), Clang Invasion (Scrawl Studios) and Nanoboy (Scrawl Studios). Other animation programmes include Master Raindrop (Big Communications), and Growing Up Creepie (Peach Blossom Media) - an Emmy-nominated series which premiered over US’ Discovery Kids Channel last year.
Dr Christopher Chia, Chief Executive Officer, MDA said: “From documentaries to drama and even animation, Singapore companies are proving that they have what it takes to become a key contributor to digital television content and animation industry. Having produced 100 hours of Singapore-made HD content in 2006 and successful HD terrestrial and cable trials which led to the commercial rollout of HD services on cable, we are looking to double the amount of made-by-Singapore HD content to 200 hours by end 2007. The progress of Singapore’s production of HD content is demonstrated in the strong line-up of new HD titles showcased at the Singapore Pavilion which aims to reach an even wider, global audience.”
Singapore Media Fusion
Supporting the strategic thrust to foster international collaborations is an ongoing global communications campaign by MDA to showcase the collective richness and diversity of Singapore’s media industry under a unified front called “Singapore Media Fusion”. The campaign was launched at MIPCOM 2006 and subsequently rolled out at other international trade shows. It also features international media icons who have participated in Singapore co-productions, hence, the tagline “I Made It in Singapore”.
For MIPTV 2007, the ads will feature more media icons such as
Michael Yamashita, renowned photographer and TV presenter who began his award-winning photography career with Singapore Airlines in the 1970s. Yamashita's latest two programmes for National Geographic were produced entirely in Singapore. His latest offering
Zheng He garnered the Best Cinematography and Best Original Soundtrack at the 2006 Asian Television Awards.
Another media personality is award-winning British producer and director Nigel Levy, whose works can be seen on BBC, Discovery and other international channels. He works across many different genres and has a reputation for combining stunning visuals with intimate, emotional story-telling. His latest made-in-Singapore work is Crossings, where he directed and produced the first two in a new biography series for Discovery Asia, profiling famous Asian stars-Jackie Chan and Joan Chen. Marco Serafini, the German director behind the telemovie House of Harmony is also featured in the campaign. Read some of their comments at www.singaporemediafusion.com.
The Singapore Pavilion is located at 16.17, Palais des Festivals, Cannes, France. MIPTV 2007 will be held from April 16 to 20, 2007.
Media Development Authority of Singapore
The Media Development Authority of Singapore (MDA) was formed on 1 January 2003 to champion Media 21, a blueprint to transform Singapore into a global media city. Media 21 seeks to create a vibrant media environment by establishing Singapore as a media exchange, exporting Made-by-Singapore content, internationalising local media companies, nurturing local media talent and developing digital media. More information on MDA can be found on www.mda.gov.sg.
For more information, please contact:
Ms Tessa Monteiro
Media Development Authority
Tel: +65 6837 9757
Ms Phoebe Seow
Assistant Director, Communications
Media Development Authority
Tel: +65 6837 9369
Annex B: MIPTV 2007 - Participating companies at the Singapore Pavilion (268.37KB)mobj.1037.annex B -premiptv.pdf