Learn from Real Examples

IMDA is committed to raise awareness of the benefits of furthering data use among SMEs in Singapore, and helping businesses kickstart their digital transformation journey.

The Compendium of Data Use Cases is a compilation of success stories that demonstrates how local businesses of different sizes and sectors have made use of data to improve their operations or services, in hopes that these real-world use cases can serve as a starting point for others looking to learn from industry leaders.

List of Use Cases

Alibaba Group:
Boosting Innovation in
Grand Hyatt Singapore:
Driving a five-star experience with data
Buying into data-driven business
Application of the PDPA's Exceptions to Consent has paved the way for Alibaba Group to develop solutions that help resource-strapped merchants in market research, customer service, and risk control.

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Data-driven customer insights have helped the hotel create luxury experiences that is tailored to each of their guests’ needs, improve on their customer service and resolve operational challenges.

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As a unique platform selling modern gadgets and devices, the e-commerce company leveraged on data analytics to gain more insights into their customer purchasing behaviours and boost sales.

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McDonald’s Singapore:
Feeding the restaurants of the future with data-driven analytics
NTUC FairPrice:
Shopping gets personal with data collaboration
Plover Trip:
Travel industry takes off with data analytics
As part of their digital transformation journey, McDonald's Singapore looked at serving up improved customer experiences and making better business decisions with the help of data-driven insights.

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Harnessing the power of data analytics, NTUC Fairprice and NTUC Link looks at pooling their customer data to offer a more personalised customer experience while saving on marketing costs.

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Amid the pandemic, travel management company Plover Trip looks at using data analytics and its "digital-first, data-driven philosophy" to enhance the customer journey every step of the way.

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Get in Touch

Businesses who has an interesting story to share on your data analytics journey or data roadmap that may help inspire others to do the same, we welcome you to indicate your interest with us and we will contact you if your use case is suitable.


We would like to thank the following organisations for their support and contributions in the development of the use cases:

Register your interest here

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Last updated on: 30 Nov 2022

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