Be aware of scammers impersonating as IMDA officers and report any suspicious calls to the police. Please note that IMDA officers will never call you nor request for your personal information. For scam-related advice, please call the Anti-Scam helpline at 1800-722-6688 or go to

Public Service Broadcast

About Singapore’s Public Service Broadcast (PSB)

Singapore’s PSB content aims to celebrate our shared identity, and diverse culture and foster a cohesive, connected society. IMDA supports the production of a range of locally-produced PSB programmes to cater to the public’s diverse viewing interests and to promote the development of a vibrant media industry in Singapore.

Produced in the four official languages, across various platforms, the genres supported by IMDA include News & Current Affairs, Documentary, Info-Education, Drama, Arts & Culture, and Children’s.

PSB aims to foster a connected society through quality, engaging, and informative public service content with reach and impact. PSB programmes serve the following national and social interest objectives:

  1. Promote positive social values important to Singapore and Singaporeans
  2. Celebrate our culture and heritage and/or promote cross-cultural awareness
  3. Promote racial and religious harmony
  4. Promote the Singapore identity
  5. Stimulate knowledge and learning, including factual and educational programmes targeting children, youth and the general population;
  6. Foster an informed society via news, information and analysis of current affairs that increase understanding of the world. 

Beyond free-to-air

As viewers move to consume content digitally, IMDA has been working closely with Mediacorp to extend its PSB reach through on-demand viewing and production of original online content via Mediacorp’s over-the-top (OTT) service, meWATCH. 

At the same time, IMDA has embarked on new partnerships to encourage the growth of PSB content on a variety of new media platforms in Singapore. Recent partners to the expanding PSB landscape include SPH, Starhub, and Viddsee.

PSB funds and schemes

PSM Digital Partnership Fund

PSM Digital Partnership Fund

IMDA’s Public Service Media (PSM) Digital Partnership Fund aims to support co-productions or partnerships between local media companies and international counterparts to produce compelling and innovative PSB content for Singaporeans and audiences beyond.

PSB performance: measurement and feedback


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