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What is itThe Story Lab Apprenticeship (SLA) programme is an initiative developed by Infocomm Media Development Authority in partnership with leading media companies. The programme aims to provide promising fresh media professionals with structured training and opportunities to acquire key skills and competencies across in-demand job roles in the media sector. These roles range from producing, to writing, digital marketing and content creation. Through an immersive and experiential on-the-job training programme, selected apprentices will be able to gain valuable exposure and experience in the business of media.The Apprentice must complete the SLA programme, of up to 12 months, as agreed with the participating company. Please refer to the partnering companies and roles offered below |
Who is it forMedia professionals and young talent in both media and non-media sectors Eligibility Criteria:
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BenefitsParticipants of the programme will:
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For enquiriesFor more information, you can download the FAQs (441.08KB) or contact us at storylab@imda.gov.sg or follow us on Facebook @ IM Talent SG to stay connected and for latest updates. |
Participating Companies and Apprenticeship Roles Available
IMDA is partnering the following media companies: |
GHY Culture & Media (GHY) is part of a larger entertainment group in China, that offers content production, artiste management, distribution and marketing of film, television and online content. Set up to be one of the core filmmaking studios for the region, GHY will be delivering content to China, international broadcasters & OTT platforms. The Group's films and television series have won a variety of awards in Chinese and overseas markets, including the Magnolia Award 上海电视节白玉兰奖, and the Golden Horse Award 台湾金马奖. GHY Apprentices will have the opportunity to learn from Singaporean and Chinese industry veterans by being fully immersed in GHY’s live productions (such as large-scale period sword fighting series or classic Singapore period dramas) in Singapore and China. Some Apprentices will also have the coveted opportunity to be attached to the Beijing office for the full duration of the SLA programme. Apprentices will be mentored by the Deputy GM of Beijing Changxin and supervised & trained by industry renowned Directors, Producers and Scriptwriting experts from Singapore and Beijing.
Do note that only shortlisted and selected candidates will be notified of the outcome of their application.
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Infocus Asia (IFA) is one of Asia’s premier content production groups, creating programming all over the world, and across multiple genres including drama, natural history, documentary and factual entertainment for the world’s best channels and platforms such as Smithsonian, Nat Geo, Discovery, Netflix, HBO Asia, BBC, and Tencent. With offices in Bangkok, Beijing, Taipei, and our HQ in Singapore, IFA’s work has been recognized with over 70 nominations and awards from the likes of Amnesty, Peabody, Cine Golden Eagle, and the Asian Academy Creative Awards. Notable works by IFA include 2018 New York Film Festival winning docudrama National Service The Beginning (2018) and 2017 Golden Bell-winning Chinese teen-drama The Teenage Psychic (2017). Apprentices recruited by IFA will be mentored by a team of media veterans and will have the opportunity to work on a range of unique projects for our major clients. Through the apprenticeship, chosen candidates will develop proficiency in several key areas such as, story development, creative storytelling and production management.
Do note that only shortlisted and selected candidates will be notified of the outcome of their application. Back to top
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mm2 Asia Ltd. champions “Content and Media for Asia”, with integrated businesses across the content, immersive media, cinema, event and concert industries in Singapore, Malaysia, Hong Kong, Taiwan, China and the United States of America. A wholly-owned subsidiary of mm2 Asia Ltd, mm2 Entertainment Pte Ltd (mm2) offers comprehensive film-making services, ranging from inception of an idea, to financing, sponsorship, production, marketing and distribution. Furthermore, mm2 also operates one of Singapore's leading digital news portals, AsiaOne under AsiaOne Online Pte Ltd, a joint venture with Singapore Press Holdings, The Apprentices that mm2 takes on board will have the first-hand opportunity to be fully immersed in live projects, from movies and TV shows, to web series and digital productions for AsiaOne. Apprentices will also learn about content development, financing, marketing and distribution for mm2's traditional and digital outlets. All Apprentices will be personally mentored by both the CEO and MD of mm2, and will be attached to the respective department heads, such as the GMs of mm2, Product and Corporate Marketing Director and Senior Producers, allowing apprentices to gain cross-departmental exposure as well as glean direct insights from the highly-experienced media veterans.
Do note that only shortlisted and selected candidates will be notified of the outcome of their application.
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For Companies
Companies interested in participating in this programme, you can download the interest form (569.24KB) and email us at storylab@imda.gov.sg
Frequently Asked Questions (FAQs) about Story Lab Apprenticeship (SLA) programme
For more information, you may click here to download the FAQs (441.08KB) or refer to it below: |
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About Story Lab
Story Lab Apprenticeship (SLA) programme is part of IMDA’s Story Lab initiative which aims to nurture storytelling and intellectual property (IP) creation skills. It supports the development of original story concepts for compelling content across various media platforms, genres and languages. Story Lab programmes are targeted at media professionals in both media and non-media sectors, and grooming the talent pipeline in Institutes of Higher Learning (IHLs).
One of the key Story Lab programmes is WritersLab, organised by LASALLE College of the Arts (LASALLE) since 2017. WritersLab is an intensive scriptwriting programme which aims to push the boundaries of scriptwriting and storytelling for television and online platforms. Other Story Lab programmes include the inaugural Pitch Fest organised by Screenwriters Association (Singapore), as well as Visual Storytelling Masterclass with acclaimed documentary cinematographer Iris Ng, in partnership with the Singapore Association of Motion Picture Professionals (SAMPP).