Local media talent and content creators partner international players to reach global audiences

Last updated: 30 November 2021

Published on: 01 December 2021

IMDA builds stronger media capabilities through the following strategic industry partnerships at Singapore Media Festival 2021:

  • Beach House Pictures and Clover Films to bring OTT content and feature films to the global stage
  • Netflix to organise a Series Writing Workshop for up to 20 writers, and six Southeast Asia Co-Production projects to receive up to $300,000 in funding
  • Training and mentorship programme with YouTube, Titan and KOBE to support Singapore’s online creators to be launched in 2022

Singapore, 1 December 2021 – Building on their strong track record of successful made-with-Singapore creative projects, Singapore media companies Beach House Pictures and Clover Films are partnering global players to co-create content for a global audience.

The partnerships, facilitated under the Infocomm Media Development Authority (IMDA)’s enhanced Capability Partnership Programme[1] (CPP), will see Beach House Pictures creating a series of premium documentaries for international over-the-top (OTT) platforms and broadcasters including CuriosityStream. Meanwhile, Clover Films will be partnering iQIYI on a slate of online films. The partnerships are expected to benefit more than 80 local SMEs and more than 500 media talent through job creation and opportunities for upskilling in the next two years.

Netflix, with support from IMDA, will be organising a Series Writing Workshop in the first quarter of 2022. Up to 20 writers from Singapore, Thailand, and Indonesia will participate in the virtual workshop, which aims to help writers sharpen their series writing abilities. The workshop will be conducted by industry experts Christopher Mack, Director of Grow Creative at Netflix, and screenwriter and producer Joe Peracchio. Guest speakers such as writers behind Netflix’s popular series expected to be added to the exciting line-up.

These new initiatives were announced by Minister for Communications and Information, Mrs Josephine Teo, the guest-of-honour of the Asia TV Forum & Market (ATF) and ScreenSingapore (SS), held as part of the annual IMDA-hosted Singapore Media Festival (SMF). 

Minister Teo, in her opening address, also shared that six new Southeast Asia Co-Production films have been selected for IMDA’s Talent Progression Programme[2] (TPP) Content Development grant. These comprise two collaborations each with Malaysia and Thailand, and one collaboration each with Philippines and Vietnam. The films are helmed by five Singapore producers from Akanga Film Asia, August Pictures, E&W Films, Threesixzero Productions and Zhao Wei Films, and are anticipated for completion between 2022 and 2023.

Mr Lew Chuen Hong, Chief Executive, IMDA, said, “A compelling story can bring magic - move you, give you purpose. Through our initiatives we want to make Singapore the place where media businesses and content creators can come together to co-create magical Asian stories for the world.”

Bringing Singapore Online Content Creators Global

In recognition of the potential opportunities of the creator economy, IMDA is also looking at how to help local online creators reach global audiences and capture value from overseas markets.

The VidCon Summit Asia held on 25 November celebrated local online creators who have established themselves as Singapore’s most influential creators, where their successes were recognised in their respective niches and creators such as Jian Hao Tan, Dharni, Annette Lee were spotlighted based on data from Tubular across various categories.

To better understand the creator economy, IMDA will be studying the new media value chain and ecosystem to identify areas of opportunities for Singapore creators. The study is expected to be completed by June 2022.

Additionally, IMDA will partner YouTube and also explore collaboration with Creative Service Providers such as Titan and KOBE, to provide training and mentorship to build the capabilities of our top local online creators in areas such as content marketing, audience engagement and data analytics to generate targeted opportunities for monetisation.

Through this programme, which will be launched in 2022, IMDA will also be intensifying its efforts to nurture a growing local pool of skilled manpower to support the growth of the media industry, including the new media sector, through collaborations with the industry.

Bringing Asian Storytelling to the World with SMF 2021

SMF, hosted by IMDA, returns in a hybrid format from 25 November to 5 December, offering a refreshed line-up of events that reimagines Asian storytelling and takes it to the global stage.

SMF will include constituent events such as the highly sought-after Asia TV Forum & Market (ATF), ScreenSingapore (SS), and Singapore International Film Festival (SGIFF). This year’s 11-day event also marks the return of VidCon Asia Summit (VidCon) and Singapore Comic Con (SGCC).

For more details of the Singapore Media Festival and its partner events, visit https://www.imda.gov.sg/news-and-events/our-signature-events/Singapore-Media-Festival. Media materials are available in this digital kit here.

[1] Launched in 2018, the Capability Partnership Programme enables IMDA to proactively encourage reputable, market-leading MNCs to collaborate with our SMEs and to leverage on their expertise to strengthen capabilities and business networks of local media talent and SMEs in our ecosystem. This had led to many successful partnerships with global media companies including WarnerMedia Entertainment Networks APAC (HBO Asia) and CJ ENM Hong Kong (Regional Office of Korean media conglomerate CJ ENM) to co-create content for global audiences.

[2] The TPP Content Development grant for Southeast Asia co-productions supports the cost of development and production of high-quality independent projects to help local companies with regional capabilities to build up their portfolio and experience in productions while connecting with talent from the region. Since 2019, IMDA has supported 20 films.

Resources

Annex A - IMDA boosts Singapore media companies to showrun and co-create Made-with-Singapore content with global media companies, including quotes from CPP Partners (188.57KB)

Annex B - Six new Southeast Asia Co-Production projects selected by Singapore Film Commission and IMDA (284.41KB)


JOINTLY ISSUED BY SINGAPORE MEDIA FESTIVAL AND THE INFOCOMM MEDIA DEVELOPEMENT AUTHORITY (IMDA)

About Infocomm Media Development Authority (IMDA)

The Infocomm Media Development Authority (IMDA) leads Singapore’s digital transformation with infocomm media. To do this, IMDA will develop a dynamic digital economy and a cohesive digital society, driven by an exceptional infocomm media (ICM) ecosystem – by developing talent, strengthening business capabilities, and enhancing Singapore's ICM infrastructure. IMDA also regulates the telecommunications and media sectors to safeguard consumer interests while fostering a pro-business environment, and enhances Singapore’s data protection regime through the Personal Data Protection Commission. For more news and information, visit www.imda.gov.sg or follow IMDA on Facebook IMDAsg and Twitter @IMDAsg.

About the Singapore Media Festival (SMF)

The Singapore Media Festival, hosted by the Infocomm Media Development Authority, is one of Asia’s leading international media events, where the industry meets to discover the latest trends, talents and content in Asia. Taking place from 25 November to 5 December 2021, the Singapore Media Festival brings together the Asia TV Forum & Market and ScreenSingapore (ATF|SS), Singapore International Film Festival (SGIFF), VidCon Asia Summit and Singapore Comic Con (SGCC) 2021. For more information, please visit www.imda.gov.sg/sgmediafest. 

For media clarifications, please contact:

Lee Wai Leng

Manager, Communications and Marketing
Infocomm Media Development Authority
DID: (65) 6202 4930
Email: LEE_Wai_Leng@imda.gov.sg

Amanda Chong

Tate Anzur
T: (65) 8200 5363
Email: amanda.chong@tateanzur.com