Understand the preferences of your existing customers.

With the right insights, you can develop loyalty programmes to retain your customers, and upsell or cross-sell products to other customer segments through targeted marketing campaigns. 

Get Insights

Analyse different customer segments and product sales, and find out more on:

  • Which customers are spending more, most recently and often
  • The demographics of these customers
  • Top selling products for these customers

Create an Actionable Plan

Start retaining and engaging your customers by collecting and transforming raw data into insights and start making strategic decisions and form concrete plans that is specific to your business needs:

  • Learn how to identify data collection points and data types
  • Prepare data with templates
  • Resolve common problems
  • Generate and understand useful insights to create actionable plans

Find out what data you will need here (19.48KB)

If you intend to send direct marketing messages to your customers, do check if you have obtained consent, or meet the requirements under the Do Not Call (DNC) Provisions or Spam Control Act. No further action is required if consent has been obtained.

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Start your data journey

Download the BI tool to start creating your own actionable plan to retain and engage your customers.


1. This tool may contain personal data. Do protect it by saving it in a device that has strong passwords set and limit access to the device. 

2. For added security, you may wish to first verify that the downloaded file is safe to use. Follow the instructions here (450.54KB).

Download here

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Need Help?

Use this Interactive Guide to help you get started.

Download here

List of Compatible Solution Providers

Businesses using point-of-sale (POS), human resource management (HRMS), enterprise resource planning (ERP) or e-commerce systems from IMDA's SMEs Go Digital solution providers will be able to find their data already mapped to the requirements of the BI tool. 

Get insights with the BI tool easily with the list of solution providers below:

S/N Category Company
1 E-commerce
Creative eWorld Pte. Ltd.
Illum (9) Pte. Ltd.
Coobiz IT Solutions Pte. Ltd.
4 POS Suntoyo Technology Pte. Ltd.

Learn More

The PDPC has a suite of tools and resources to help businesses interested in harnessing the value of data unlock opportunities and future innovation, while upkeeping and strengthening customers’ trust through accountability. Find out more below.

Advisory Guidelines on the Personal Data Protection Act for Selected Topics (Chapter 3 on Anonymisation) Chapter 3 of the Advisory Guidelines for Selected Topics elaborates on how the PDPA applies to the context of Anonymisation. 
Guide to Basic Data Anonymisation Techniques This guide provides a general introduction to the technical aspects of anonymisation, including basic concepts and techniques.  
Advisory Guidelines on Key Concepts in the Personal Data Protection Act (Chapter 12) Chapter 12 of the Advisory Guidelines for Key Concepts elaborate on and provide illustrations for the Consent obligation, in particular Chapters 12.23 and 12.27 on  Deemed Consent by Notification and sending of direct marketing messages under the Do Not Call provisions.
Advisory Guidelines on the Do Not Call Provisions The Advisory Guidelines on the Do Not Call (DNC) Provisions provide an explanation of how the DNC Provisions, which are set out in Part 9 of the PDPA, may apply in different scenarios and allows organisations and individuals to better understand the requirements. 

The Need for Accountability

Resources on accountability to help organisations strengthen trust with the public, enhance business competitiveness and provide greater assurance to customers in the digital economy.
Data Protection Trustmark Certification
The Data Protection Trustmark (DPTM) is a voluntary enterprise-wide certification for organisations to demonstrate accountable data protection practices. The DPTM will help businesses increase their competitive advantage and build trust with their customers and stakeholders.

Data Protection Practices for ICT Systems

Resources on good data protection practices to strengthen organisations’ data protection measures and controls for a robust and resilient ICT system.
Trusted Data Sharing Framework / Data Sharing Agreements
For businesses and their data partners to explore and pilot innovative use of data in a safe “environment”, in consultation with IMDA and PDPC. The Sandbox reduces uncertainty in compliance to current and planned policies, and limits the exposure of companies and consumers.
Model Contractual Clauses on Cross Border Data Flows
Template contractual terms and conditions that may be included in the binding legal agreements between businesses transferring personal data to each other across borders. This helps reduce the negotiation and compliance cost and time especially for SMEs while ensuring personal data protection when data is transferred across borders.
APEC Cross Border Privacy Rules Certification
Developed to build consumer, business and regulator trust in cross border flows of personal data and helps to bridge differing national privacy laws within the APEC region, reducing barriers to the flow of information for global trade.
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Next: Improve HR Planning

Analyse your human resources and enhance your workforce.

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Last updated on: 23 May 2022