PIXEL is a 28,000 sqf innovation space at One North that provides the Infocomm and Media (ICM) industry with facilities, expertise and programmes to ideate, experiment and build customer-centric digital experiences for the future.

PIXEL brings together diverse and unique community at the intersection of tech, media and design: content creators, tech innovators, immersive media companies, and games. PIXEL offers four key capabilities that support the development of customer-centric digital experiences - Design Thinking, User Interface/User Experience (UI/UX), Immersive Experiences and Digital Storytelling. We host regular thematic mixers, workshops and masterclasses in these four areas, where our community learn, network and get inspired by each other. Innovators can also tap on mentors and experts for advice in developing their digital solutions.

Companies embarking on digital innovation or transformation projects can apply to PIXEL for project-based coaching in areas of Design Thinking and User Interface/User Experience (UI/UX). The coaching sessions are subsidised by PIXEL up to 70% (SMEs) and up to 50% (non-SMEs) of the cost of the total man-days, capped at $70,000.

ICM companies can apply to PIXEL for incubation or co-working space or use of its facilities. These include a prototyping lab, content production facilities, an Immersive Experiences Lab, and a Usability Testing Lab.

Who can apply?

  • Events and Workshops
    ICM companies, practitioners and freelancers.

  • Incubation, Co-working or Facilities
    Singapore-owned ICM companies, game developers and content creators with innovative digital products/solutions/content at the nexus of technology, media and content.

  • Project-based Coaching
    Singapore-based companies with impactful innovation projects


  • Be connected to PIXEL's vibrant community at the intersection of tech, media and design and join in thematic mixers, masterclasses and workshops
  • Access to facilities and resources at PIXEL such as Production Studio, Prototyping Lab, Immersive Experiences and User Testing Labs, as well as co-working and meeting spaces at PIXEL
  • Get coached by experts and mentors to build customer-centric digital products and experiences

How to apply?

  • Events & Workshops
    Register via PIXEL’s website to attend workshops, masterclasses and sharing sessions that are organised on a regular basis.

Application requirements or Support Details

Frequently Asked Questions can be found here.


If you have enquiries, contact us at pixel@imda.gov.sg.

Last updated on: 09 Apr 2021