Aligned to the Media Industry Transformation Map (ITM), the Media Industry Digital Plan (IDP) is part of the SMEs Go Digital programme which aims to make going digital simple for SMEs. The Media IDP provides a step-by-step guide on the digital solutions local SMEs in the Media industry can adopt at each stage of their growth.

The Infocomm Media Development Authority (IMDA), in partnership with the industry, has developed the Media IDP. The IDP will continue to be updated over time as the industry progresses and newer, more relevant technologies are introduced.

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Who is it for

Local SMEs in the following sub-sectors within the Media industry:

  • Animation
  • Broadcast and Production
  • Digital Advertising
  • Film
  • Games
  • Interactive Digital Media and Online Video
  • Publishing


The IDP provides a step-by-step guide on the digital solutions to adopt at each stage of your growth. For a start, you can use the IDP to find out if your business is digital-ready.

Digital Roadmap

You can refer to the Digital Roadmap of the IDP, as a guide to assess your digital readiness and identify opportunities for going digital and training to raise employees’ digital skills.


Media IDP (1.57MB)

Media IDP Factsheet (600.45KB)

Consultancy and Digital Project Management Services

  • Basic Advisory
    To get a more comprehensive review of your business, you can approach the SME Centre business advisors for free business diagnosis and advisory on digital solutions relevant to your operations.

  • Specialist Consultancy
    SMEs requiring specialist consultancy on more advanced digital solutions will be referred by the SME Centre business advisors to Principal Consultants at the SME Digital Tech Hub.

  • Digital Project Management Services
    SMEs can also engage Digital Project Management Services to support them in the implementation of the digital solutions. The project managers can help with business processes re-engineering and job redesign to get the maximum benefits and have more sustainable outcomes from going digital.

Pre-Approved Solutions

To ease adoption of digital solutions, you can take up pre-approved solutions assessed by IMDA to be effective, market-tested and cost-effective.

These solutions enable increased productivity, real-time response capabilities, and job redesign. Visit GoBusiness Gov Assist for pre-approved solutions supported under the Productivity Solutions Grant (PSG).

SMEs can also participate in digital sector projects that pilot new digital technology solutions that can potentially benefit entire sectors.

Productivity Solutions Grant

Aligned to the Industry Transformation Maps, the PSG supports SMEs who want to adopt pre-approved solutions. PSG is available on the Business Grants Portal.


Send us your feedback on the IDPs, in this form (270.75KB) (best viewed in Microsoft Word) to info@imda.gov.sg.

Last updated on: 06 Jan 2021