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e-Store Platform Brings Consumers Closer to Merchants for an e-lifestyle Experience

Merchants and consumers at the 24th Homemakers exhibition will experience an e-way of doing things for the very first time. Traditional brick-and-mortar companies such as Nobel Design, Eli Cucine, and L.L.C.T. are making their online debut through an e-store at offering a galore of more than 200 great discount household items.

Singapore, 18 March 2002 | For Immediate Release

Merchants and consumers at the 24th Homemakers exhibition will experience an e-way of doing things for the very first time. Traditional brick-and-mortar companies such as Nobel Design, Eli Cucine, and L.L.C.T. are making their online debut through an e-store at offering a galore of more than 200 great discount household items. Consumers have a choice of whether to shop online at the e-store, from the comfort of their homes, or visit the e-Festival@Homemakers feature pavilion.

As a prelude to the 52-week e-Celebrations Singapore campaign starting in April, e-Festival@Homemakers 2002 aims to encourage the public to experience the benefits of secure online transactions. Organised by Reed Exhibitions and supported by the Infocomm Development Authority of Singapore (IDA), this initiative is in line with IDA's objective to partner the private sector to stage a diversity of e-lifestyle events throughout the year.

Ms Pam Hu, Director of e-Lifestyle Marketing, Online Development, IDA, said, "IDA is pleased to partner Homemakers - the longest running consumer home show - to showcase the versatility of e-transactions through special promotions and activities. Throughout the year, e-Festival will further leverage on other key lifestyle platforms so as to demonstrate to consumers the various ways of how Infocomm technology can be integrated into everyday life."

e-Festival@Homemakers will serve as an interactive platform for consumers to experience online purchases at the e-Store. Besides online lucky draws and surveys, more than 200 products on promotion will be launched online to encourage online transactions. These include massagers at savings of over $100, electronics safes at savings of $400, digital cameras at savings of over $50, amongst many others.

Not just a shopper's paradise, the e-Festival@Homemakers e-store is also an affordable platform to lend a hand to several traditional brick and mortar players to go online for the first time and potentially extend their market reach. e-Store participants include Nobel Design and Eli Cucine for interior design, L.L.C.T. for electrical appliances.

The e-Festival@Homemakers e-Store will continue to run for two months after the Homemakers exhibition ends on 31 March 2002 .

Ms Michelle Lim, Vice-President of e-Festival team, Reed Exhibitions Singapore said, "These various ways of engaging consumers the 'e' way bring out the benefits of greater ease and convenience of e-transactions through personal hands-on experience at e-Festival@Homemakers e-Store. Consumers will now be exposed to a wide array of online activities that were not available in previous shows."

e-Festival@Homemakers also features the Broadband Pavilion, which demonstrates broadband capabilities. SingTel will promote its broadband@home' concept for a more sophisticated e-lifestyle. A 'Wireless @ Home" concept will also be showcased in the Nobel Show Flat exhibition.

Homemakers 2002 will retain its identity of providing the largest assortment of home products ranging from ergonomically-designed furniture, fittings, interior design services, appliances, furnishes, aquatic lifestyle products, home entertainment system, intelligent home systems and home accessories. Major industry players include the likes of Nobel Design, Mayers Marketing, Eurolite and City Gas etc.

Homemakers will return to the Singapore International Convention & Exhibition Centre (SICEC) from 23 - 31 March at Halls 601 - 603, Level 6, between 12 noon to 10 pm daily.


About Reed Exhibition Companies (

Reed Exhibition Companies (REC) is the world leader in creating high profile, targeted industry events where buyers and suppliers come together to do business. Every year REC events bring together some 156,000 suppliers and over 9 million buyers from around the world. Today, REC events are held in 29 countries throughout the Americas, Europe, the Middle East, Africa and Asia/Pacific, and are organised by 30 fully staffed offices. Our portfolio of over 440 events serves 49 industries in 11 key sectors. As a member of the Reed Elsevier plc group, a world-leading business and information provider, REC offers integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet.

About e-Celebrations Singapore

Positioned as Asia's most extensive e-lifestyle campaign to shape infocomm adoption for learning, work and leisure, e-Celebrations Singapore is organised by the Infocomm Development Authority of Singapore (IDA) and supported by partners from the public, private and people sectors. From April 2002, e-Celebrations Singapore will be offering 52 weeks of vibrant consumer activities featuring the 4Es of an e-lifestyle - e-Communications, e-Entertainment, e-Learning and e-Transactions.

About Infocomm Development Authority of Singapore

The Infocomm Development Authority of Singapore (IDA) is a dynamic organisation with an integrated perspective to developing, promoting and regulating info-communications in Singapore. In the fast-changing and converging spheres of telecommunications, information and media technologies, IDA will be the catalyst for change and growth in Singapore's evolution into a vibrant global info-communications technology centre. For more information, please visit

For more information, please contact:
Ms Hannah Lee
Reed Exhibitions Singapore
Tel: +65 6434 3584
Fax: +65 6334 4119

Ms Elaine PangMs Gabriel Wong or Ms Joanne Kwan
Edelman Public Relations Worldwide
Tel: 6733 1110
Fax: 6733 5550

Online Shopping Period: 22 March - 22 May 2002
Exhibition Period: 23 March - 31 March 2002
Exhibition Venue: Suntec Singapore, Level 6

Exhibitors List

Company Name Brief description of products/ services and URL Contact
Bumil Enterprises (Singapore) Homemakers Exhibitor
Providing safes, healthcare equipment and a wide variety of products for online shopping.
Mr Patrick Lim
Managing Director
Tel: 6665 0688
Hp: 9674 0688
Comat Training Services Pte Ltd COMAT's principal business activity and core competency is the provision of PC-based Applications and Systems Training Programmes primarily to the corporate market. Their strength lies in providing innovative and creative training solutions and managing these training projects which range from individual personalised coaching for top company executives to mass training for tens of thousands of participants.
Comat is a Certified Training Partner of Microsoft.
Mr Linus Tan
Sales & Marketing Manager
Tel: 6323 7911
Hp: 9387 3373
Eli Cucine (S) Pte Ltd

Homemakers Exhibitor
Offering interior design packages online.

Mr Justin Ong
Managing Director
Tel: 6425 2232
Hp: 9616 2106 Pte Ltd The FotoHub group is a one-stop professional imaging solutions provider. They offer services such as:
- Archiving Images
- Archiving Documents
- Online Digital Imaging Services
- Onsite Digital Imaging Services
- Traditional Developing & Processing Service
Ms Juliet Chow
E-Business Manager
Tel: 6533 0433
Hp: 9662 3765
Fujioh International Trading Pte. Ltd. Homemaker Exhibitor
Fujioh is the leading brand for products such as cooker hoods, gas hob.
Ms Jennifer Sim
Sales & Admin Secretary
Tel: 6286 3286
L.L.C.T. Homemaker Exhibitor
L.L.C.T. represents a wide variety of consumer electronics from major international brands.
Mr Lee Siam Hock
Tel: 6482 5080
Nobel Design Holdings Homemaker Exhibitor
Promoting Nobel's interior design packages and designer furniture. Nobel provides the Official Show Flat for Homemakers.
Ms Marilyn Tan
Marketing & Communications Manager
Tel: 6380 8583
Hp: 9769 6833
Phillip Securities Pte Ltd POEMS
Accessing financial information and trade electronically through the Internet anytime of the day and from anywhere in the world for Shares, Future, Forex, Spot Gold and Silver and Unit Trusts.
Hector Lim
Tel : 6532 7053/ 6532 4963
Pgr: 9219 2449
SingNet 1. Official Broadband Provider SingNet is promoting BroadBand Services, showcasing the benefits of broadband application versus normal dial-up through a live demonstration. This demo will strongly emphasize "the more advance a lifestyle" one can enjoy with broadband.
2. Broadband Services provided thru the concept of Wireless At Home will be showcased in the Nobel Show Flat exhibition. At the demonstration area, SingNet will be answering questions pertaining to this concept.
3. Home telephone sets will also be sold at this exhibition, providing the "home makers" a choice of the latest for their new homes.
4. MySingTel which comes in a form of a CD, provides user with free internet access. This enhances ones lifestyle without a cost.
Mr Kevin Foo
Trade Marketing Manager
Consumer Business
Tel: 6848 5239
Hp: 9655 2199 Bearing the slogan "Your consumer electronics superstore", retails a wide range of consumer electronics online.
Ms Suchismita Ray
Marketing Executive
Tel: 6338 1584
Asia's Largest Health & Personal Care Cybermall
Ms Louisa Pang
Senior Manager
Head, Merchandising Division
Tel: 6280 1169
Yahoo! Asia The Online Partner for this event, Yahoo! Asia will be making a presence at the event, promoting services under the Yahoo! Shopping Network and other Yahoo! services.
Ms Mabel Tan
E-Commerce Development Manager
Tel: 6411 4553