Game publishers looking to enter Asia have yet another reason to look to Singapore as their launchpad. The Infocomm Development Authority of Singapore (IDA), a government agency that promotes infocomm technology, today launched a promotion programme for its Games Bazaar Initiative...
San Francisco, US, 9 March 2005 | For Immediate Release
Infrastructure Developed to Host Massively Multiplayer Online Games (MMOG) in Asia
Game publishers looking to enter Asia have yet another reason to look to Singapore as their launchpad. The Infocomm Development Authority of Singapore (IDA), a government agency that promotes infocomm technology, today launched a promotion programme for its Games Bazaar Initiative. This adds to the Games Bazaar existing offering of a subsidised and scalable-pay-as-you-use hosting platform launched at last year's Game Developers Conference in San Jose.
Games Bazaar's Promotion Programme
Currently, game publishers face cultural and technical hurdles for each of the Asian gaming markets. The Games Bazaar's Promotion Programme adopts an integrated marketing approach that will help games companies extend their market outreach through Singapore to Asia by assisting them in overcoming these hurdles. The programme includes advertising in key targeted online and print media, regional and international consumer road shows and conferences. In addition, localisation services, such as editing and language dubbing, help ensure games are adapted for local consumer tastes.
"To successfully deploy games that truly interest Asian gamers, games companies need an affordable, quick and scalable means to test market their games to different online gamers in Asia. Games Bazaar's promotion programme addresses this by offering games companies a marketing platform to put beta titles into the hands of their target gamers. This in turn will accelerate their commercialisation into Asia," said Hock Yun KHOONG, Assistant Chief Executive, Industry, Infocomm Development Authority of Singapore.
The Games Bazaar's Promotion Programme will roll-out in Thailand, Malaysia and Singapore for a start and scale-up to include other cities over the next two years.
More on Board Games Bazaar
Today, Games Bazaar has achieved early success with local and foreign games publishers. For instance, Singapore's online games service providers, iGames Asia, PAN*iMX and 10Tacle have leveraged on Games Bazaar to host and distribute their games titles. Korean games companies have also come onboard the Games Bazaar to manage and distribute a pipeline of games through the Games Bazaar. Korea is one of the fastest growing games markets in the world and it is well-known for its vibrant and content-rich domestic industry.
With the launch of today's promotional programme, the Games Bazaar now provides a complete deployment and commercialisation platform for game publishers that include localisation, testing, distribution to and promotion in gaming markets in Asia. Services such as market localisation and testing make use of Singapore's multicultural gaming population as one that provides a unique games-testing environment. In addition, Singapore's recent launch of the business continuity and disaster recovery standard ensures that hosting facilities for distribution and multiplayer games have a higher level of reliability and security.
Another Commercialisation Platform - The GXA
Another effort by Singapore to help companies accelerate their games commercialisation in Asia, is the Games Exchange Alliance of GXA. It helps companies cross 'last-mile' commercialisation hurdles to place games titles into the hands of gamers in Asia. The GXA is a Singapore-Inc network of companies that provide their respective strengths in games distribution, hosting, localisation and marketing to shorten the time-to-market for games companies.
Initiated by the IDA, the GXA is managed by the Singapore infocomm Technology Federation (SiTF DMC) and has thirteen members representing different parts of a online games ecosystem. (Please see ANNEX 1 on GXA details.) The GXA is part of IDA's Digital Exchange strategy to grow the volume of digital transactions through Singapore from S$150 million to S$500 million by 2006. Part of the Digital Exchange efforts also involves working with the games developer community to add to the quantity and range of content managed through the Digital Exchange.
Singapore at Game Developers Conference 2005In a showcase of local games capabilities, IDA leads a delegation of games companies to the Game Developers Conference, held in San Francisco, 9 to 11 March 2005. These companies seek partnership opportunities with US games companies looking to enter into Asia. They are: (Please see ANNEX 2 for company details.)
- Mikoishi, a game development company specialising in multiplayer and networked mobile games and content development will be showcasing 5 original multiplayer and networked mobile games that have already been deployed and launched with major operators and channel partners throughout 6 countries in Asia - Singapore, Hong Kong, Malaysia, Thailand, Australia and Philippines.
- Pacific Internet, an internet communications service provider, will showcase its infrastructural capabilities, extensive network coverage in the Asia Pacific region and expertise to provide game companies with a full suite of business-to-business and business-to-consumer solutions. Pacific Internet will also capitalise on its core competencies to help game companies better manage the digital distribution process in the region.
- SingTel, a telecommunications provider with strong hosting and network infrastructure capabilities, will showcase its EXPAN suite of managed hosting services as well as the Games Bazaar's Promotion Programme at GDC2005. SingTel has played a leading role in providing the network and hosting infrastructure for the Games Bazaar since its launch last year.
- Teckwah Online, an online games distributor, with capabilities in games retailing, as well as digital content and related services, will showcase its portal online game called "Hyper Relay" and Noribox, an online franchise distribution model for distributing games to gamers.
Singapore as Ideal Location for Games Deployment and Commercialisation
Singapore is an ideal location to host and manage regional online games and services. It is the most connected city in Asia with more than 16 Gbps of extensive and direct Internet connectivity to over 20 countries. This comprises 6 Gbps to the USA and over 8 Gbps to Asian cities such as Australia, Hong Kong, India, Japan, Korea, Malaysia and Vietnam. In addition, Singapore's direct Internet connectivity to major ASEAN countries is at least 100 Mbps per country.
Singapore's network infrastructure is also particularly well-suited for digital delivery of data centre space with its 26 Tbps of submarine cable capacity and international and regional telecoms connectivity to more than 100 countries. Today, Singapore is Asia's first neutral Peering Point for GPRS Roaming.
Singapore is ranked first in the World for Networked Readiness Index 2004 - 2005 in World Economic Forum's latest Global Information Technology Report. In January 2005, Singapore was ranked as one of the Top Seven Intelligent Communities in the World by Intelligent Communities Forum (ICF) for its Digital Exchange vision, excellent infocomm infrastructure and global connectivity. Singapore was also ranked first in Asia for Intellectual Property Rights Protection by PERC 2004 and Global Corruption Report, 2003, making it an excellent location for companies to securely store and distribute digital gaming content. Singapore was also rated the Number One Business Environment in Asia Pacific, according to EIU, 2002.
According to DFC Intelligence, the Asia Pacific region is expected to be the largest market for online games with the revenue of US$4.2 billion by 2009. Similarly, IDC forecasts that the Asia/Pacific's wireless gaming market is expected to grow from US$403 million in 2004 to US$1.3 billion by 2008.
IDC in their April 2004 report reported online games revenues are expected to grow from US$1.9 billion to US$5.2 billion in 2006 before exploding to US$9.8 billion in 2008.
ISSUED BY CORPORATE & MARKETING COMMUNICATION DIVISION
INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE
About Infocomm Development Authority of Singapore
The Infocomm Development Authority of Singapore (IDA) is committed to growing Singapore into a dynamic global infocomm hub. IDA uses an integrated approach to developing infocommunications in Singapore. This involves nurturing a competitive telecoms market as well as a conducive business environment with programmes and schemes for both local and international companies. For more information, visit https://www.imda.gov.sg/.
For media clarification, please contact:
About Singapore infocomm Technology Federation
The Singapore infocomm Technology Federation (SiTF) is Singapore's premier infocomm trade industry association. It brings together more than 600 corporate members from MNCs and local companies, which together account for over 80% of industry revenues, and assists them in business development, market intelligence, overseas trade missions, networking and alliances. For more information on SiTF, please visit www.sitf.org.sg.
About Singapore infocomm Technology Federation Digital Media Chapter (SiTF DMC)
The Digital Media Chapter (DMC) aims to promote and assist in the deployment and adoption of broadband technologies, digital media and entertainment content through strong working relations with government agencies, local trade associations, and international organisations. DMC is working with IDA, local and foreign industry players to develop the digital distribution network. It aims to enable digital content, digital images, video and audio content to be transmitted from one point to another securely and to help content owners monetised digital content.
About the GXA members
The Games Exchange Alliance or GXA is a Singapore-Inc network of companies that helps games companies cross 'last-mile' commercialisation hurdles to place games titles into the hands of gamers in Asia. Each GXA member provides their respective strengths in games services and distribution, publishing, hosting, localisation and marketing to shorten the time-to-market for games companies.
Game Service Provider
1. About Teckwah Online
Teckwah Online Pte Ltd is a wholly owned subsidiary of Teckwah Group, a Singapore Exchange mainboard listed company. Teckwah Online's focus is on strategic initiatives that seek to grow the online business for the company. Having served the value-chain needs of international gaming companies for a period of time in the Asia Pacific region, Teckwah's move into the online platform is a natural progression and forms part of the long-term strategy to better serve our partners in the industry. Possessing a dedicated team armed with experience in the online arena, a sizeable customer database, and an established online network, we are able to provide premium online content, gaming services and distribution to serve the needs of the masses. Our headquarters is located in Singapore. Based in Singapore and Shanghai, we are aggressively expanding our network into South East Asia and North Asia.
2. About Mikoishi
Mikoishi is a game development studio and service operator based in Singapore. Specializing in creating original network multiplayer games for mobile devices, Mikoishi games are deployed and operated in partnership with the world's leading mobile operators. 2004 saw Mikoishi launch 5 original multiplayer and networked titles in Asia with direct operator billing connections in Singapore, Malaysia, Thailand, Australia, Philippines and Hong Kong. Mikoishi is now moving into Europe and US and will soon be announcing major publishing and distribution deals.
3. About 10Tacle
10Tacle Studios (10T), founded in Germany August 2003 and in Singapore May 2004. The company is one of the top three German-language game publishers with over 50 employees worldwide. Competencies include: publishing, co-publishing, production and development of videogames on all current platforms. Where big publishers go for sequels of commercially proven titles, 10tacle's unique "boutique" publisher structure allows for the acquisition, investment and management of a broad spectrum of games, including: MMORPG's, action & adventure, FPS, simulation, RPG, strategy and racing products.
4. Camelot Hobbies
Camelot Hobbies is a Singapore-based company that produces games and gaming products. It is committed to delivering the best in education and entertainment games and game-related products with the best value-for-money. Its current product lineup includes Parent Choice Award (US) winners - Maths-Me! and Conundrum. The Chinese Translation of Classic BattleTech, Comics, Novels & Boardgames were held by Camelot Hobbies as well for the Asian markets. Camelot specialises in the design and development of Educational and Role-Playing Games. Using in-house methodology; quality is built into its games from the initial concept to design, development and final product. Its services include: Game Design & Development, Fantasy Multi-verse Creation, Gaming Product Translation, Miniature Design and Crafting, Gaming for Corporate Training.
5. About 1-Net Singapore
1-Net Singapore is a leading infocomm technology solutions provider and the operator of the nation's broadband network, SingaporeONE.
As one of the pioneers of broadband development in Singapore, 1-Net operates the nationwide core network of Asynchronous Transfer Mode (ATM) switches to facilitate the delivery of broadband multimedia services.
1-Net currently manages telco-class Internet Data Centres, along with providing domestic and international connectivity, managed services, managed security and consultancy, and media delivery services.
1-Net is a wholly owned subsidiary of MediaCorp, the largest and most established broadcaster in Singapore with a complete range of media businesses spanning TV, Radio, Entertainment Productions, Movie Productions, Newspapers, Magazines, Electronic Media and other broadcasting services.
6. About Equinix
Equinix is the leading global provider of carrier-neutral co-location facilities and Internet exchange services for enterprises, content companies and network services providers. Equinix Internet Business Exchange(tm) (IBX(r)) centres provide access to more than 190 networks, serving over 90% of the world's Internet networks and users. In addition, Equinix facilities have been chosen as major public peering points for Tier-1 networks and content providers across the US and Asia.
As the centre of technical and commercial innovation by providing an open marketplace for telecommunications and Internet services, Equinix was recently named as the top performing company in the "biggest gains in market value" category of the Mercury News' 2004 Silicon Valley 150 special report on the region's largest publicly traded companies.
Equinix operates 14 data centre facilities across Asia and the US, with over 1 million square feet of technical space that serves over 190 carriers and networks, 8 of the top ten global content companies and major multi-national enterprises.
7. About Pacific Internet
Pacific Internet, or PacNet, is the largest telco-independent Internet Communications Service Provider by geographic reach in the Asia Pacific region. The multi-award winning company is listed on NASDAQ and has direct presence in seven markets - Singapore, Hong Kong, the Philippines, Australia, India, Thailand and Malaysia. PacNet runs a round-the-clock IP network with strong international peering relationships, enabling it to offer secured data, voice, and video services to customers with interests in major commercial centres in Asia and globally. Today, the company's network reliability and diversity are an industry benchmark as it maintains connectivity for customers even in regional outage situations. PacNet's ability to service global and Asian businesses, as well as consumers is driven by more than 10 years of experience in delivering localised and regional based Internet services. The company continues to build on this expertise through strong international partnerships and a constant drive for service excellence.
8. About SingTel
SingTel is Asia's leading communications group with operations and investments in more than 20 countries and territories around the world.
With significant operations in Singapore and Australia (through wholly-owned subsidiary SingTel Optus), the Group provides a comprehensive portfolio of services that include voice and data services over fixed, wireless and Internet platforms serving both the corporate and consumer markets.
SingTel also operates a pan-Asian chain of world-class data centres, providing a suite of managed hosting telco solutions branded EXPAN. Data centres are located in Australia, Hong Kong, Japan, Korea, Taiwan and Singapore. Through marketing alliances, EXPAN is also available in eight other markets including China and India.
EXPAN services include the provision of co-location, bandwidth, IT-related operations, storage and workroom recovery facilities. In EXPAN's data centres, customers can enjoy 24x7 network monitoring, systems administration and maintenance, load balancing, security services, data storage and administration, performance monitoring and fault management, problem resolution and technical support.
For more information on our products and services, please visit our website @ www.singtel.com
9. About Webvisions
WebvisionsPte Ltd is Asia's premier hosting provider, serving over 20,000 accounts in over 40 countries. With its corporate headquarters in Singapore, Webvisions' global network provides its clientele with multiple hosting presences in India, Malaysia, Thailand, Hong Kong, China and Australia.
Webvisions is ISO 9001 Certified for the provisioning of hosting services such as virtual servers, co-location and dedicated servers, as well as managed services such as managed security, disaster recovery, system administration and content traffic management.
Webvisions' core strengths are its expertise, quality of service and value-added services that allow the customer quick time to market and easy upgrade paths. Webvisions' services demonstrate an unrivalled range and scalability that allow various customised solutions for each customer's individual requirements.
10. About InerWorx Technologies
Basedon its leading-edge technology, InerWorx is one of the leading online game developers in Asia, providing a unique platform for interactive 3D games in multiple languages. It specialises in cutting-edge technology for MMO games, original games, and providing game-related services, such as porting and localisation. InerWorx's developers have worked for companies such as Microsoft and Sega. The company is currently in the process of developing the third generation of its MMOG middleware and will begin licensing it out to 3rd party developers upon its completion. With extensive experience in both the U.S. and Asian game industry, InerWorx is poised as a gateway to the East as well as a gateway to the West.
InerWorx's flagship game is the multi-lingual Massively Multiplayer Online Real Time Strategy game, Century of Three Kingdoms. The game has garnered fans in China and around Asia by offering a unique team based game play not found in any other Massively Multiplayer games.
11. About iV Lab
iV Lab is a subsidiary of ST Training & Simulation Pte Ltd, a company of Singapore Technologies Electronics Limited. iV Lab develops and markets interactive entertainment and CG animation products and solutions. We have a crew of talented individuals with diverse capabilities in game design, concept illustration and software engineering. Our pipeline delivers the complete development cycle of game/ animation development from pre-production to production and testing.
12. About Systems@Work
We are an electronic payment solution provider. In the internet space, the credit card remains the primary instrument for online payments. Within the digital content market, a large proportion of customers are youths and others who do not possess a credit card. With our ability to secure the Card transaction over the Internet and Mobile, together with MasterCard, we have enabled a MasterCard Prepaid and secured the card for both Internet and Mobile purchases. No Income or Age requirements, the Modus MasterCard is now available to all youths.
Media and Marketing
13. About Hardware Zone
As the leading IT media company in Asia, Hardware Zone Pte Ltd is a Provider of marketing channels and services to the information communications, consumer electronics and interactive entertainment industry. Hardware Zone Pte Ltd publishes prolific IT magazine titles across Asia, namely HardwareMAG® (HWM), GameAxis® Unwired and PHOTOiTM with franchises operating in Malaysia, Thailand, Philippines and Indonesia along with popular online portals such as www.hardwarezone.com® which has to date, a monthly viewer ship of more than 32 million page impressions. Capitalising on its editorial strength, Hardware Zone Pte Ltd offers to marketers integrated media solutions and effective reach to IT consumers via our magazines, Internet products, research, direct marketing services, education and training, as well as event management.
About the Companies at the IDA Singapore Booth
Games Developers' Conference 2005, 9 to 11 March 2005
Mikoishi is an entertainment software company based in Singapore. It produces cross-platform entertainment content; primarily mass-multiplayer games and lifestyle/ messaging products for mobile networks and handsets. It collaborates with brand, operator and online gaming partners to produce exclusive content formats that deliver a unique and highly compelling entertainment experience to end users. Its content formats enable partners to build lucrative communities and derive revenue through network game-play, game/ in-game sponsorship and subscription billing models.
Mikoishi currently produces original titles in both English and Chinese; predominantly for North and South-east Asia, the fastest growing online and mobile entertainment markets in the world. 2004 saw Mikoishi break into 6 countries across Asia and 2005 will see Mikoishi spearhead into Europe and US markets. Mikoishi's pioneering entertainment formats will be made available by our partners to over 300 million mobile subscribers globally.
Pacific Internet Limited, or PacNet, is Asia's largest telco-independent Internet Communications Service Provider (ICSP) by geographic reach with direct presence in seven markets - Singapore, Hong Kong, the Philippines, Australia, India, Thailand and Malaysia.
The Group runs a round-the-clock IP network with strong international peering relationships, enabling it to offer integrated data, voice, and video to customers with interests in major commercial centres in Asia and globally. Today, the Group's network reliability and diversity are an industry benchmark as it maintains connectivity for customers even in regional outage situations. PacNet's ability to service global and Asian businesses, as well as consumers is driven by more than 10 years of experience in delivering localised and regional based Internet services. The Group continues to build on this expertise through committed product development and local knowledge acquisition.
For its outstanding track record, the Group was voted the Best Asian ISP for four straight years by Telecom Asia. It was also awarded Asia's Most Innovative ISP by Business Management Asia. The Group was recently awarded Most Outstanding ISP in the Philippines and award for "Providing Leadership in Industry Growth" at SPAN's 2004 Telecommunications Achievement Awards in Australia. PacNet remains one of the few profitable NASDAQ-listed ISPs with strong emphasis on revenue and profit growth.
SingTel is Asia's leading communications group with operations and investments around the world. Serving both the corporate and consumer markets, it is committed to bringing the best of global communications to customers in the Asia Pacific and beyond.
With significant operations in Singapore and Australia (through wholly-owned subsidiary SingTel Optus), the Group provides a comprehensive portfolio of services that include voice and data services over fixed, wireless and Internet platforms.
To serve the needs of multi-national corporations, SingTel has a network of 34 offices in 16 countries and territories throughout Asia Pacific, Europe and the United States. These offices enable SingTel to deliver reliable and quality network solutions to its customers, either on its own or jointly with local partners.
The Group also has major investments in India, Indonesia, the Philippines and Thailand. Together with its regional partners, SingTel is Asia's largest multi-market mobile operator, serving almost 62 million customers in six markets.
SingTel employs more than 19,000 people worldwide and had a turnover of S$12.0 billion (US$7.17 billion) and net profit after tax of S$4.49 billion (US$2.68 billion) for the year ended 31 March 2004. More information can be found @ www.singtel.com and www.optus.com.au.
EXPAN is a pan-Asian chain of data network centres, built upon SingTel's own network infrastructure that provides a world class, robust and secure hosting environment where customers can host their application and network systems, and have access to high-end technologies and data centre resources that can easily be scaled to their business needs. It enables multinationals, Internet and application service providers across Asia to outsource their entire communications networks and web-hosting needs to SingTel.
EXPAN services include the provision of co-location, bandwidth, IT-related operations and IT disaster recovery via back-up, workroom and storage facilities. In EXPAN's data centres, customers can enjoy 24x7 network monitoring, systems administration and maintenance, security services, data storage and administration, performance monitoring and fault management, problem resolution and technical support.
EXPAN is available from data centres in Australia, Hong Kong, Japan, Korea, Singapore and Taiwan. SingTel also offers hosting services through marketing alliances with partners in China, India, Indonesia, Malaysia, the Philippines, Thailand, USA and UK. More information is available at www.singtel.com/expan.
Teckwah Online is a digital online distribution and entertainment company, which emphasises on online distribution and retailing of games, digital content and related services in the Asia Pacific region. The Company provides the services mentioned above for purchase, rent, subscription, and various licensing model to Internet Games Room/ Cyber caf's ("IGR") and individual consumers via its edenii.com portal and its industry specific access distribution platform. With this proprietary platform, Teckwah Online is able to distribute a myriad of digital content ranging from games, ringtones, mobile wallpapers and even corporate software, all within a easily managed desktop console.
Apart from Noribox, Teckwah Online also operates 2 Massive Online games, namely Fung Wan Online and World of Qin, both games are available in Singapore, Malaysia and Indonesia. Future projects include casual games targeted at a wider audience, the first of which is Hyper Relay.
Teckwah Online Pte Ltd is a wholly owned subsidiary of Teckwah Group, a Singapore Exchange mainboard listed company, and a value chain management service provider.