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Singapore Companies Make Their Move on the Fast Growing Mobile Applications Market

16 February 2010 - Last year, a group of 8 companies returned from the Mobile World Congress with $9 million worth of projected sales as a result of their meetings with potential clients and partners; of which $2 million have since been realised. This year, 9 Singapore companies are now in Barcelona participating in the show, hoping no doubt for a repeat performance.

Singapore, 16 February 2010 | For Immediate Release

9 Singapore Companies Participate in the Flagship Mobile World Congress Event
Held in Barcelona from 15 to 18 February

Last year, a group of 8 Singapore companies returned from the Mobile World Congress with $9 million worth of projected sales as a result of their meetings with potential clients and partners; of which $2 million have since been realised. This year, 9 Singapore companies are now in Barcelona participating in the show, hoping no doubt for a repeat performance. Led by Singapore Manufacturer's Federation (SMa), and supported by the Infocomm Development Authority of Singapore (IDA) and International Enterprise (IE) Singapore, the delegation will be showcasing the latest applications developed for mobile phones under the Singapore pavilion. (Please see Annex 1 (9.92KB) for list of participating companies)

As a result of its participation in last year's Mobile World Congress, Mobiquest, a company that helps service providers develop, test and port mobile applications across different handset platforms, has signed a partnership agreement with PACA Mobile Centre in Southern France and Wavefront in Canada, to provide an integrated suite of mobile testing and porting services to customers globally through the Mobile Test Centre in Singapore.

Clearhub, another company that participated in Mobile World Congress in 2009, also met up with several potential partners, eventually closing a deal in Brazil for the provision of push-mail services to consumers in partnership with TIM, a leading mobile operator in Brazil.

Magma Studios, a new media company in Singapore who combines online games, rich media and social networks to create exciting and engaging virtual worlds, also secured a consultancy project with the Netherlands Public Broadcasting company, to develop educational virtual worlds for children in Netherlands.

Said Terence Swee, Founder and CEO of Muvee Technologies, "Muvee is a pioneer and leader in automatic video editing software and through past participation at Mobile World Congress, we have cemented strong relationships with handset makers like the Nokia, Sony Ericsson, Samsung and LG. Muvee's patented technologies are now included in many popular LG phones like the Viewty, Cookie, Arena and Prada2."

According to the ITU (International Telecommunication Union), which is the leading UN agency for ICT issues, global mobile phone subscriptions were set to rise to 4.6 billion by the end of 2009, a jump of 15 per cent from about 4 billion at the end of 2008.1 In Europe specifically, mobile internet usage is expected to triple from 13% in 2008 to 39 percent by 2014, according to a Forrestor Research study. In addition, the same study projects that by 2014, a third of Western European consumers will own Internet-enabled phones compared with 18 percent in 2009.2

"At 131%, Singapore's mobile penetration is an indicator of great potential in the provision of value-added mobile services beyond the traditional offerings. Singapore-based companies have developed innovative mobile services to meet these demands. Innovative services, such as WaveSecure - a mobile security suite that provides for remote control, muvee Reveal - a video editing software that creates video from photos, video and music, and TransferToTM  - a global airtime remittance network, are successfully deployed and used in Singapore and exported through major international players. We believe Singapore's representation at Mobile World Congress will help companies with solutions such as these to expand their overseas reach, especially into sophisticated markets such as Europe," said Mr Andrew Khaw, Senior Director of Industry Development at IDA.

Said Mr Thian Tai Chew, Group Director, Infocomm Technology at IE Singapore, which promotes the overseas growth of Singapore-based enterprises and trade, "For companies involved in developing mobile applications, volume and the resulting economies of scale are critical to remain profitable. The domestic market is too small to sustain this industry, and it is hence necessary for us to support our players to participate in international flagship shows and other platforms where they get to meet and sell their solutions to a large audience. Europe is an important market for Singapore mobile technology players because of its high mobile penetration rates, advanced 3G mobile networks and proliferation of highend smart-phones - factors that create conducive eco-system for mobile applications and services to flourish."

Highlights of Singapore Solutions at the Mobile World Congress 2010

Mozat, an award-winning mobile service that enables integrated social networking, communication tools and multi player gaming on a single application, will be exhibiting for the first time at the Congress. It won the Red Herring Global Top 100 Award; the Golden Oliver Award from Sony-Ericsson; and was nominated for "Top Innovator" at the 2008 GSMA mobile exhibition in Barcelona. Its unique technology supports over 600 kinds of different handsets.

hSenid Mobile will be featuring its new mobile service creation platform, which allows any user to build a mobile application with converging elements of entertainment, information and communication, in a flexible, easy way through application creation wizards. This enables the Telco to introduce an immense number of applications to their customers without incurring high operational and capital expenditure.

About the Mobile World Congress

The Mobile World Congress 2010 includes a thought-leadership conference featuring visionary keynotes and panel discussions, an exhibition with 1,300 companies displaying the products and technology that will define the mobile future, as well as an awards ceremony and industry seminars that highlight cutting edge mobile solutions and initiatives.


Notes to Editor:

1 ITU TELECOM WORLD 2009: Special report: Reflecting new needs and realities, Nov 2009

2 Europe mobile Internet usage to reach 39 percent by 2014, Reuters, 31 August 2009

About Infocomm Development Authority of Singapore

The Infocomm Development Authority of Singapore (IDA) is committed to growing Singapore into a dynamic global infocomm hub. IDA uses an integrated approach to developing info-communications in Singapore. This involves nurturing a competitive telecoms market as well as a conducive business environment with programmes and schemes for both local and international companies. For more news and information, visit

About International Enterprise Singapore

International Enterprise (IE) Singapore is an agency under the Ministry of Trade and Industry spearheading the development of Singapore’s external economic wing.

Our mission is to promote the overseas growth of Singapore-based enterprises and international trade. With a global network in over 30 locations and our 3C framework of assistance - Connections, Competency, Capital, we offer services to help enterprises export, develop business capabilities, find overseas partners and enter new markets. At the same time, we work to position Singapore as a base for foreign businesses to expand into the region in partnership with Singapore-based companies. Please visit for more information.

For media clarifications, please contact:

Ms Melanie KOH
Assistant Manager, Corporate & Marketing Communication
Infocomm Development Authority of Singapore
DID: + 65 6211 0297
Fax: + 65 6211 2227

Ms Clara LEE
Divisional Director, Corporate Communications Group
International Enterprise Singapore
DID: + 65 6433 4706
Fax: + 65 6337 8136