Singapore and Korea to showcase three HD co-productions at MIPCOM 2007

Dated: 10 October 2007

A first-time effort to bring together producers from Singapore and Korea to work on television projects for international distribution has produced three High-Definition (HD) documentaries, on subjects closely intertwined with the Asian culture and psyche.​

The documentaries result from the successful co-production agreement between the Korean Broadcasting Institute (KBI) and the Media Development Authority of Singapore (MDA) signed in November last year. They will be launched at MIPCOM 2007, an international market for the buying and selling of audiovisual and digital content.

The projects, FestivAsia – Moondance by Big Communications (Singapore) and Creo Contents (Korea), Asian Youths by Upside Down Concepts (Singapore) and Media Special (Korea) and Text in the City by Sitting in Pictures (Singapore) and Digital Plus (Korea) draw their inspiration from life stories of dwellers in Asia.

Said Dr Christopher Chia, Chief Executive Officer, MDA: “The agreement between KBI and MDA underlines Singapore’s long-standing relationship with Korea. These outstanding HD documentaries will offer international viewers a window into our diverse yet unique Asian cultures.”

Mr. Gyun Yu, president of KBI said: “By initiating this partnership with MDA, KBI has committed to work with the best Singaporean and Korean documentary producers to bring out the interesting subjects from Asia to our global audiences. We expect that viewers will be much delighted to explore Asian culture with these tasteful programmes.”

Media Development Authority of Singapore

Formed in 2003, the Media Development Authority of Singapore (MDA) plays a vital role in transforming Singapore into a Global Media City and positioning it at the forefront of the digital media age. MDA spearheads initiatives that promote developments in film, video, television, radio, publishing, music, games, animation, media services and Interactive Digital Media. At the same time, in ensuring clear and consistent regulatory policies and guidelines, MDA helps to foster a pro-business environment for industry players and increase media choices for consumers. For more information, visit

About Singapore Media Fusion (SMF)

MDA has developed the “Singapore Media Fusion” (SMF) strategic positioning which encapsulates the attributes of the media industry in showcasing Singapore as a global media city. SMF is a mark of the quality of our products and services and the collective richness and diversity of the media industry. The positioning not only lends consistency in the manner to which the Singapore media industry is represented and promoted, it is also intended to enhance the image of Singapore media at an international level, in a compelling and coherent manner. For more information, visit

The Korean Broadcasting Institute (KBI)

As a non-profit and public body, KBI is the arm of the Ministry of the Culture and Tourism. KBI supports all the relevant areas for developing Korea's broadcasting industry. Fully equipped with the infrastructure to provide comprehensive support for distribution, marketing, research, information, education, as well as production, KBI underpins the Korean broadcasting community in leading the broadcasting market in the face of fierce competition. If you need further information, visit

For more information, please contact:
Ms Nicole Batchelor
Assistant Manager, Communications
Media Development Authority
Tel.    : +65 6837 9957
Email :

Ms Phoebe Seow
Assistant Director, Communications
Media Development Authority
Tel.    : +65 6837 9369
Email :

Ms Jenny Lee
Assistant Manager, Contents Development
Korean Broadcasting Institute
Tel.    : +82 2 3219 5460
Email :