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Good Progress for Hawkers Go Digital Programme

More than 5,000 stallholders now offer e-payment; over 2,000 have received the E-payment Bonus for the month of June


The Hawkers Go Digital programme, launched on 8 June 2020, has made good progress, with a growing number of stallholders offering e-payments and receiving their E-payment Bonus.

Enterprise Singapore (“ESG”), Infocomm Media Development Authority (“IMDA”) and the SG Digital Office (“SDO”) announced that more than 2,000 stallholders have received the E-payment Bonus under the Hawkers Go Digital Programme1. This makes up about 60% of the existing 3,500 stallholders offering e-payment in June 2020.

Over the past two months, SDO’s Digital Ambassadors (DAs) have reached out to a total of 15,900 stallholders at 700 coffee shops and 112 NEA hawker centres and markets and 13 HDB markets operating in government-owned premises. As a result of these efforts, 1,900 new stallholders have adopted the unified e-payment solution as of July 2020, bringing the total number of adopters to 5,400 to date2.

The Hawkers Go Digital programme’s good progress is encouraging and SDO will continue its outreach efforts with the aim to get more stallholders to adopt e-payment. The programme was announced by Deputy Prime Minister Mr Heng Swee Keat in his Fortitude Budget speech in May. The multi-agency effort to drive e-payment adoption among hawkers and stallholders and accelerate the roll-out of a unified e-payment solution nationwide is led by ESG and IMDA, supported by SDO’s DAs, Housing and Development Board (“HDB”), JTC Corporation (“JTC”) and National Environment Agency (“NEA”).

Said Ms Jane Lim, Assistant Chief Executive, IMDA: “We are heartened to see more stallholders adopting the unified e-payment solution, and their customers supporting them using e-payment for their transactions. These early results are encouraging, and I want to assure all our stallholders that the Government will spare no effort to help them strengthen their productivity and competitiveness through digitalisation. I urge our stallholders who have not yet signed up or who need assistance doing so to reach out to our DAs, who will provide you with all necessary assistance to make this convenient and secure payment option available to your customers.”

Said Mr Ted Tan, Deputy Chief Executive Officer, Enterprise Singapore, “The COVID-19 situation has significantly accelerated digital transformation in enterprises, regardless of size. The adoption of e-payment is an important first step towards digitalisation for food services businesses, including hawker centres, coffee shops and canteens, in our heartlands and industrial estates. We urge all stallholders to embrace e-payment which will enable them to operate more efficiently and safely, minimising physical contact with their customers during this period and for the long term.” 

Hawkers Go Digital Programme

The Hawkers Go Digital programme helps stallholders kick-start their digital transformation journey with digital solutions such as e-payment. The programme builds on existing efforts3 to drive adoption among stallholders to help them minimise physical interaction and the handling of cash.

Accelerate adoption of the unified e-payment solution

To encourage adoption, an E-payment Bonus of up to $1,500 ($300 per month for any five months) will be given to all stallholders (both existing users and new sign-ups by 31 December 2020) who have demonstrated sustained use of the e-payment solution. This initiative aims to reach out to 18,000 stallholders by June 2021.

A bonus of $300 will be paid for each month to stallholders who have completed at least 20 transactions on the unified e-payment solution. Each transaction must be at least $1 and must be completed by 31 May 2021. The bonus will be paid the following month. All applicable bonus of up to a total $1,500 will be paid by 30 June 2021 for transactions made in May 2021. The Government will also bear the transaction fees (i.e. merchant discount rate payable by merchants) until 31 December 20234.


Jointly issued by Enterprise Singapore, the Infocomm Media Development Authority and SG Digital Office

About Enterprise Singapore

Enterprise Singapore is the government agency championing enterprise development. We work with committed companies to build capabilities, innovate and internationalise. We also support the growth of Singapore as a hub for global trading and startups, and build trust in Singapore’s products and services through quality and standards. Visit for more information.

About Infocomm Media Development Authority (IMDA)

The Infocomm Media Development Authority (IMDA) leads Singapore’s digital transformation with infocomm media. To do this, IMDA will develop a dynamic digital economy and a cohesive digital society, driven by an exceptional infocomm media (ICM) ecosystem – by developing talent, strengthening business capabilities, and enhancing Singapore's ICM infrastructure. IMDA also regulates the telecommunications and media sectors to safeguard consumer interests while fostering a pro-business environment, and enhances Singapore’s data protection regime through the Personal Data Protection Commission.

For more news and information, visit or follow IMDA on LinkedIn (@IMDA), Facebook (@IMDAsg) and Instagram (@IMDAsg).

About the Singapore Digital Office (SDO)

The Singapore Digital Office (SDO), established under the Infocomm Media Development Authority (IMDA), drives our concerted nationwide movement to accelerate digital adoption in our community. To achieve this, SDO will work with like-minded members of the community, corporate entities and individuals to reach out to every citizen, worker and business, to equip them with the digital tools and skills to participate meaningfully in the evolving social and economic environment. Through this whole-of-nation movement, we will ensure every Singaporean has a place in our shared digital future. For more information, visit or follow SDO on Facebook, Twitter, Instagram and LinkedIn.

For media clarifications, please contact:

(Mr) Aung Thi Ha
(Communications and Marketing)
DID: (65) 9338 2594

(Ms) Foo Xiao Xuan
Business Partner
(Corporate Communications)
Enterprise Singapore
DID: (65) 9018 6916

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