Aligned to the Retail Industry Transformation Map (ITM), the Retail Industry Digital Plan (IDP) is part of the SMEs Go Digital programme which aims to make going digital simple for SMEs. The Retail IDP provides a step-by-step guide on the digital solutions local SMEs in the Retail industry can adopt at each stage of their growth.

The Infocomm Media Development Authority (IMDA), in partnership with Enterprise Singapore and the industry, has jointly developed the Retail IDP. The IDP will continue to be updated over time as the industry progresses and newer, more relevant technologies are introduced.

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Step-by-step guide for SMEs in the Retail industry to kick-start their digital journey

Find out how digital technology benefits the Retail industry

Who is it for

Local SMEs in the following sub-sectors within the Retail industry:

  • Supermarkets and convenience stores
  • Fashion and sporting goods
  • Consumer electronics
  • Department stores
  • Jewellery and Timepieces
  • Furniture and Household Products


The IDP provides a step-by-step guide on the digital solutions to adopt at each stage of your growth. For a start, you can use the IDP to find out if your business is digital-ready.

Digital Roadmap

You can refer to the Digital Roadmap of the IDP, as a guide to assess your digital readiness and identify opportunities for going digital and training to raise employees’ digital skills.


Retail IDP (4.39MB)

Retail IDP Factsheet (412.74KB)

SMEs Self-Assessment Checklist for Retail Industry

Advisory and Consultancy

  • Basic Advisory
    To get a more comprehensive review of your business, you can approach the SME Centre business advisors for free business diagnosis and advisory on digital solutions relevant to your operations.

  • Specialist Consultancy
    SMEs requiring specialist consultancy on more advanced digital solutions will be referred by the SME Centre business advisors to Principal Consultants at the SME Digital Tech Hub.

Pre-Approved Solutions

To make it easy for SMEs to adopt digital solutions recommended in the Retail IDP, IMDA provides a list of pre-approved solutions assessed to be market-proven, cost-effective and supported by reliable vendors. SMEs can visit GoBusiness Gov Assist for the contact information of the pre-approved solution providers.

Productivity Solutions Grant

If funding support is required for adopting pre-approved solutions, SMEs can apply for the Productivity Solutions Grant (PSG) on the Business Grants Portal, before purchasing and implementing digital solutions.


Send us your feedback on the IDPs, in this form (270.54KB) (best viewed in Microsoft Word) to info@imda.gov.sg.

Last updated on: 26 Jul 2021