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Retail Industry Digital Plan for SMEs

last updated 28 March 2019

The Retail Industry Digital Plan (IDP) works as a guide for local SME retailers to digitalise their businesses, plug skills gaps and participate in national innovation initiatives.

SME Retailers can tap on pre-approved digital solutions to automate operations, enhance customer experiences, and facilitate in-store and online shopping. The plan also enables SME retailers to exploit advanced platforms like omni-channel and digital marketing to extend their reach and grow their brand.

SMEs Go Digital

*Includes training under Skills-Future Series and Skills Framework.

The Retail Industry Digital Plan is developed for local SME retailers in sub-sectors, including:

  • Supermarkets and convenience stores;
  • Fashion and sporting goods; 
  • Consumer electronics;
  • Department stores;
  • Jewellery and Timepieces; and 
  • Furniture and Household products

SMEs can refer to the Industry Digital Guide to assess their digital readiness and identify opportunities for digitalisation.


Retail Industry Digital Guide

Industry Innovations in Retail Fact Sheet

SMEs Self-Assessment Checklist for Retail Sector

To ease SMEs’ adoption of digital technologies, IMDA has pre-approved digital solutions that are proven, robust and which meet SMEs’ business needs. 

Pre-Approved Digital Solutions for SMEs in the Retail Sector

(Updated as at 6 November 2017)

S/NSME SectorType of SolutionName of Packaged SolutionModeICT Solution ProviderContact NumberURLValidity Period
1Beauty & WellnessEnterprise Resource Planning SystemStudio Manager Version 6On PremiseArcher Logic (S) Pte LtdTel: 6785 9007http://www.archerlogic.com/studio-manager/15 June 2017 to 31 December 2017
2Retail/ Food & BeverageIntegrated Mobile Marketing Productivity SolutionDodoca Integrated Mobile Marketing & Productivity Solution Version 3Pay-Per-UseDodoca Information Technology (S) Pte LtdTel: 9736 3622http://www.dodoca.com.sg/index/moreinfo1 May 2017 to 31 December 2017
3Retail Hair and Beauty SalonRetail Hair and Beauty Salon Full Workflow and Management SystemVeon@Hair Experience V1.0Pay-Per-UseGamurai Pte LtdTel:9437 1032https://www.veonhair.com/sme-go-digital-enhanced-isprint15 June 2017 to 31 December 2017
4Retail TradeBusiness Intelligence AnalyticsPrism Skylabs Version 2.5Pay-Per-UseIshikawa Consultancy Pte LtdTel: 6443 4160http://ishikawa.sg/isprint8 May 2017 to 31 December 2017
5Wholesale/ RetailB2B E-CommerceSupply Chain Integration System Version 2.1On PremisePracbiz Pte LtdTel: 6275 6073http://www.pracbiz.com/iSprint.html1 May 2017 to 31 December 2017
6Beauty & WellnessCustomer Relationship ManagementBeautesoft Version 6On PremiseSequoia Pte LtdTel: 9695 1383http://beautesoft.com/isprint/1 May 2017 to 31 December 2017


  • This list is solely for reference purpose. Businesses can purchase the digital solutions directly from the pre-approved solution providers, and submit claims to IMDA with the relevant documents.
  • The pre-approved solution providers listed are committed to provide post-implementation support and satisfy service quality standards. Businesses are encouraged to do comparison before making purchases, and to seek professional advice on your ICT needs, if necessary. To obtain a quotation or product demonstration, please contact the respective solution providers directly. 

For the full list of pre-approved solutions under the SMEs Go Digital programme, click here.

Through the IDP, IMDA will identify projects that aim to uplift the whole sector and help SMEs to grow. This is done by partnering large companies or industry leaders to co-create the solutions in such projects in the best interest of SMEs and at the same time align with national initiatives such as the National Trade Platform. 

One of the first projects is the transformation of Kampong Glam, where IMDA, and SPRING Singapore will work together with the Singapore Malay Chamber of Commerce and Industry (SMCCI) and One Kampong Gelam  to co-develop a digital roadmap that will:

  1. enhance the digital capabilities of merchants in the neighbourhood; and 
  2. transform the visitors' experience in Kampong Glam catering to both locals and overseas visitors. 

This is part of the plan to enable richer and immersive customer experiences in shops, malls as well as neighbourhoods. 

More details will be released.

The Skills Framework for Retail, which was launched on 4 August 2017, identifies a spectrum of skills, career pathways and job roles to cater to the new digital workforce. With the identification of the new skills sets, companies can also tap on WSG’s Adapt and Grow initiatives such as the Professional Conversion Programmes.

Concurrently, the TechSkills Accelerator (TESA) programme will support the Retail IDP for SMEs by offering programmes to develop ICT manpower needs to help their businesses in their digitalisation journey.

Basic Advisory & Consultancy

SMEs that wish to have a more comprehensive review of their business can approach the SME Centre business advisors for a free business diagnosis and advice on the relevant digital solutions. 

Specialist Advisory & Consultancy

SMEs that require specialist advice on more advanced digital solutions will be referred by the SME Centre business advisors to the SME Digital Tech Hub.

We value your input. Send us your comments and feedback on the Industry Digital Plans for SMEs. Simply download, fill in the feedback form and email the completed form to info@imda.gov.sg.