Better Data Driven Business

Upscaling Digital Capabilities for Better Business Practices

The Better Data Driven Business (BDDB) programme helps SMEs gain deeper consumer insights and scale up their businesses through responsible use of data. Through this programme, free resources are provided to help SMEs safeguard their customers' personal data while making more effective use of data to remain competitive in the digital economy.  

The BDDB programme aims to support two types of SMEs, those that are starting to learn to use data to generate insights, and those that seek to apply and share data for more complex purposes.

Through BDDB, learn how to:

  • Collect necessary data safely;
  • Combine data across systems with adequate protections; and
  • Share data externally with partners and suppliers safely, in line with the requirements of the Personal Data Protection Act (PDPA) obligations.

Be Inspired

Curious about how others are using data responsibly and effectively to grow their business? Take a look at some real-world examples of how businesses have leveraged on data to derive user insights that brought about sustained benefits and growth for their business.

Buying into data-driven business

As a unique platform selling modern gadgets and devices, the e-commerce company leveraged on data analytics to gain more insights into their customer purchasing behaviours and boost sales.

McDonald’s Singapore: 
Feeding the restaurants of the future with data-driven analytics

As part of their digital transformation, McDonald's Singapore looked at data analytics to build a strong foundation for data-driven decision making to serve up a stronger user experience for their customers.

Grand Hyatt Singapore: 
Driving a five-star experience with data

Data-driven customer insights have helped the hotel create luxury experiences that is tailored to each of their guests’ needs, improve on their customer service and resolve operational challenges.

Read their stories here

Get Started

Transform raw data into insights, drive action and derive greater results for your business with our user-friendly business intelligence (BI) tool! The BI tool will help you easily convert your business data into visual dashboards to help address five common business objectives.

Designed with built-in data protection practices, the BI tool is based on data protection exceptions under the PDPA (e.g. business improvement and managing employment relationship exceptions) and only collects necessary data. Data are also generally pseudonymised.  


What do you want to know more about? 

Click on any of the five business objectives below to learn more about each of them!

Grow Product Sales

Increase your revenue by boosting sales

Acquire New Customers

Identify your biggest customer segments and how they are typically referred

Retain & Engage your Customers

Understand the preferences of your existing customers

Improve HR Planning

Analyse your human resources and enhance your workforce

Lower Inventory Costs

Improve demand and supply matching

get started

Interested in all of the above?

Download the full BI tool package here to start creating your own actionable plan.

Note: This tool may contain personal data. Do protect it by saving it in a device that has strong passwords set and limit access to the device.


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Need help?

Use this Interactive Guide to help you get started.

Click here to access

Build Data Capability

Get hands-on practice and guidance of the BI tool! 

IMDA, in collaboration with NTUC network including NTUC U SME, NTUC LearningHub and the Employment and Institute (e2i), aims to help SMEs better understand the value of their data, learn about successful data-driven use cases for business improvement, and build capabilities in using data through implementation-based training. e2i will also be funding up to 100 training places as part of the collaboration. 

Learn more at

List of Compatible Solution Providers

Businesses using point-of-sale (POS), human resource management (HRMS), enterprise resource planning (ERP)  or e-commerce systems from IMDA's SMEs Go Digital solution providers will be able to find their data already mapped to the requirements of the BI tool. 

Get insights with the BI tool easily with the list of solution providers below:

S/N Category Company Compatibility with Business Objectives
Grow Product Sales Acquire New Customers Retain & Engage your Customers Improve HR Planning Lower Inventory Costs
1 E-commerce
Creative eWorld Pte. Ltd.

Illum (9) Pte. Ltd. ✔  ✔   
HRM Labs Pte. Ltd.        
Opensoft Pte. Ltd.      
Whyze Solutions Pte. Ltd.      
Coobiz IT Solutions Pte. Ltd.  
EPOS Pte. Ltd.      
8 POS Suntoyo Technology Pte. Ltd.

Last updated on: 23 May 2022