Dated: 12 September 2003

A Singapore company whose work enabled "Harry Potter and The Chamber of Secrets" to be screened in digital cinemas in China is among three local firms that are taking part in a major international broadcast technology show in Europe.

GDC Technology Pte Ltd, along with Pixelmetrix Corporation Pte Ltd and Singapore Exhibition Services, will be showcasing their media technology at the International Broadcasting Convention 2003 (IBC'2003), which is taking place from 12-16 September in Amsterdam.

The companies are participating at IBC as part of a Singapore delegation under the leadership of the Media Development Authority of Singapore. Its director for industry development, Mr Seto Lok Yin, said, "This is the first time that we will be having a Singapore Pavilion at IBC. The Singapore companies that we have under the Pavilion bear testimony to the capabilities that we have in media technology. We hope that our presence will spur more collaborations and potential projects among the visitors at IBC."

GDC Technology CEO Dr Chong Man Nang added, "We are delighted to partner with the Media Development Authority to promote Singapore home-grown technologies at IBC'2003. We have an important product announcement to make at the MDA networking reception."

"We believe our new products to be launched at IBC'2003 will have a significant impact in the digital cinema industry."

Mr Danny Wilson, President of Pixelmetrix Corporation said his company was excited to be part of the MDA's programme for developing Singapore as an international media hub. "The MDA's help and cooperation to Pixelmetrix has made us more successful internationally and we're confident we can return that favour in helping realise their vision."

Singapore Exhibition Services' project director for Communications Events, Mr Ho Koon Leong, said they intended to update IBC'2003 participants about the upcoming BroadcastAsia2004. This event will take place in Singapore. "Widely recognised as Asia's most important event for the broadcast industry, BroadcastAsia2004 will return with several new initiatives covering media content production to management and delivery to meet industry needs. We are looking forward to IBC where we can keep the industry updated on BroadcastAsia's latest offerings as well as invite key players to tap into business opportunities within the Asian broadcasting market at our event." said Mr Ho.

IBC, held each September at the Amsterdam RAI Congress Centre, attracts around 40,000 people from over 100 countries. The show covers all the key areas of the electronic media business including audio, cable, film, grip, the internet, lighting, multimedia, production, post production, radio, satellite and transmission. The 30-square metre Singapore Pavilion, about the size of a 5-room flat master bedroom, is located at stand 2.308 in Hall 2.

Singapore's participation in IBC'2003 is part of the MDA's strategy to help Singapore companies internationalise and extend their presence overseas. The agency promotes Singapore as a vibrant Global Media City, envisioned in its Media 21 blueprint. The five strategies of the Media 21 blueprint are: to establish Singapore as a media exchange;to develop digital media;to internationalise local media companies;to develop media talent;and to export "Made-by-Singapore" content.

Profiles of the participating companies are attached in Annex A.


Annex A

About The Media Development Authority (MDA) :

Formed on 1 January 2003, the MDA's vision under its Media 21 blueprint is to develop Singapore into a vibrant global media city so as to foster a creative economy and a connected society. The MDA aims to create a vibrant environment for the industry to flourish and the public to enjoy. The five strategies of Media 21 are: to establish Singapore as a media exchange;to export "Made-by-Singapore" content;to internationalise local media companies;to nurture local media talent;and to develop digital media.

The MDA promotes and facilitates the development of the media cluster, including print, publishing, broadcasting, film and digital media industries. By developing the creative media industry, the MDA aims to attract direct foreign investments to Singapore's media industry by augmenting its competitive skill sets, services and infrastructure. The MDA also strives to enhance the range, quality and ambition of Singapore's media output. By fostering a connected society, the MDA's goal is to ensure that the media entertains, informs and educates Singaporeans of all ages, cultures and interests while keeping the country at the leading edge of media technologies that connects Singapore to the world.

About GDC Technology Pte Ltd :

Founded in 2000 by Dr Man-Nang Chong of the Nanyang Technological University, the company pioneered digital postproduction, distribution and exhibition technologies. Its capabilities in motion picture processing include visual communications, video processing, film storage, compression, encryption, film effects and editing systems, motion analysis, and interactive technology. Working with industrial leaders such as China Film Group, Shanghai Paradise and Columbia Pictures, GDC Technology successfully demonstrated a complete end-to-end Digital Cinema solution in September 2001.

Since then, the company has developed and tested an end-to-end cost-effective digital cinema solution. Its DSR™Digital Film Agile Encoder can interface with professional HDTV video equipment or high-bandwidth data storage devices, and compress and encrypt digital film in a single box solution. A new digital film server was also developed to meet the demand of a single-box solution for the storage and playback of multiple movies for multiple screens in a Cineplex environment.

GDC Technology has encoded and exhibited blockbusters such as "Final Fantasy" and "Harry Potter and The Chamber of Secrets" and promises to deliver digital entertainment in its best form with its pioneering efforts in digital cinema industry.

About Pixelmetrix Corporation Pte Ltd :

Pixelmetrix Corporation is the global expert in preventive monitoring for digital television networks. The company provides equipment and network intelligence systems to television broadcasters for management and monitoring of quality of service. Headquartered in Singapore, Pixelmetrix has offices in the United States and Europe. Pixelmetrix customers include CNN, CBS, Disney, HBO, NHK, Japan Telecom, KPBS, NTL, Sky PerfecTV! Japan, British Telecom, BBC, Canal+ and Télédiffusion de France. It is the winner of the Peter Wayne Award for Best Design and Innovation IBC 2000, winner of the STAR 2000 Superior Technology Award from TV Technology Magazine, and recipient of a Cable-Satellite/Media cast Product of the Year Award in 2003. For more information, visit

About Singapore Exhibition Services :

Themed Redefining Broadcasting, BroadcastAsia2004 will return from June 15-18, 2004, encompassing the entire spectrum of the electronic media industry. This definitive event for Asia is where new initiatives for media content production to management and delivery will be launched.

Incorporated within BroadcastAsia2004 are sub-shows CableSat2004, ComGraphics&Animation2004 and ProfessionalAudioTechnology2004. These cover a comprehensive range of cable and satellite, special effects and animation and audio technology offerings. New highlights at BroadcastAsia2004 include Motion Picture/ Digital Cinema, New Media, Production/ Post-Production Services, and Live Entertainment.

Singapore Exhibition Services (SES) is Asia's leading trade fair organiser, with a wide portfolio of exhibitions and conferences held in Singapore.

Last updated on: 13 Mar 2023