Dated: 5 October 2004

The Media Development Authority (MDA) of Singapore today signed a Memorandum of Understanding (MOU) with the Shanghai Media Group to collaborate on the production of high-definition telemovies for international audiences worldwide.

Under the MOU, initialed at MIPCOM 2004 (one of the world's largest tradeshows for TV programmes), the MDA will support the Singapore media industry in the co-production and co-financing of five high-definition telemovies with the Shanghai Media Group.

Invitations to pitch for the five telemovie projects will be extended to Singapore production companies, providing further opportunities for Singapore media companies to demonstrate their creative capabilities and expertise to international audiences.

At MIPCOM 2004, which is being held in Cannes, France from 4 October to 8 October, the Singapore media industry is fielding its largest contingent ever of 27 media companies, as well as featuring seven brand-new projects for international sales.

Commenting on the MOU, Dr Christopher Chia, Chief Executive Officer of the Media Development Authority of Singapore said, "We are very pleased to sign this MOU with the Shanghai Media Group (SMG). This is a first step towards a long-term relationship between the media industries of Singapore and Shanghai to harness the capabilities of both sides. This will certainly give the Singapore media industry an added boost as the Singapore film/TV media producers will be invited to pitch for the projects. It will also strengthen our existing efforts to develop high-definition production and post-production capabilities for Singapore."

Mr Sun Wei, Executive Director of International Relations, Shanghai Media Group said, "As the second largest media company in China, SMG, together with the MDA in this partnership, shares the vision to develop telemovies for an international audience and to share the benefits and risks, especially where these movies will be made on HD format. With this MOU, we hope to further open the way for broader and deeper relationships with the Singapore media industry."

Media Contacts:
Sharanjit Kaur
Manager, Corporate &Marketing Communications
The Media Development Authority
Email :
Fax : +65 636 4142

Tan Poh Cheng
Assistant Director, Corporate &Marketing Communications
The Media Development Authority
Fax : +65 6336 4142
Email :

Yu Jie
Assistant Director of Programming &Distribution Center
Shanghai Media Group Fax : 8621 62679153
Email :

About Shanghai Media Group
Shanghai Media Group (SMG), a multi-media group operating radio, television, newpapers and internet companies has total assets of 11.7 billion yuan and employs more than 5,200 professionals. The Group was established in 2001 through the merger of The People's Radio Station of Shanghai, East Radio Shanghai, Shanghai Television Station, Oriental Televison Station and Shanghai Cable Television Station.

SMG's major business activities are centered around television and related media and entertainment services, including performing arts, sports, technology services, content research and development, and investment. Its broadcast media encompasses 12 analog TV channels, 30 digital pay TV services, broadband internet TV service, 11 analog radio services and 20 digital radio services.

In 2003, the Group's 12 TV channels achieved a market share of 76% (according to Nielson), and the group's commercial sales revenue accounted for 10% of the Chinese market.

The Group's Entertainment Section is undergoing a comprehensive expansion. It is developing into new areas, including pay TV services, programme copyright sales, brand-related businesses and new-media businesses.

About the Media Development Authority of Singapore
The Media Development Authority of Singapore (MDA) was formed on 1 January 2003 to develop Singapore into a vibrant global media city, in effect fostering a creative economy and a connected society. The agency's Media 21 strategy aims to create a vibrant environment for the industry and public, via five key thrusts: to establish Singapore as a media exchange;to export 'Made-by-Singapore' content;to internationalise local media companies;to nurture local media talents;and to develop digital media.

Last updated on: 13 Mar 2023