What is this about?“The Story That Matters Most” is Storify’s 2nd workshop in our brand storytelling series for businesses.
This year will be dominated by pandemic-related messages. With this increased volume of noise, how will you get your marketing messages heard? It is no coincidence that storytelling becomes more relevant for marketing in this day and age. But how do you come up with stories that resonate with your audience?
You may also have heard the business adage, ‘you must know your target audience’. But what does this look like in real life? Join us as we learn timeless, universal knowledge that will help your target customers hear you and connect with you powerfully, regardless of ‘the new normal’ that we are entering. Come prepared to think and to interact!
Ellery Ng - Ellery is a principal consultant at Storify (by Animagine). As a facilitator and coach, Ellery works with clients through intrapersonal discovery, helping them achieve personalised learning and clarity for their brand voices.
Click here to find out more about PIXEL’s Digital Storytelling programmes!