Early SMEs users across sectors leveraged CTO-as-a-Service for their digital transformation

SMEs can conduct digital readiness self-assessment, identify digitalisation gaps, and compare recommended solutions, at any time and from anywhere. SMEs in Singapore that have used CTO-as-a-Service also leveraged digital consultancy services to support their digital transformation journey.


The Infocomm Media Development Authority (IMDA)’s Chief Technology Officer-as-a-Service (CTO-as-a-Service) has achieved positive early results. Since December 2021, selected early SME users in Singapore across various sectors from construction, food services, food manufacturing, logistics, marine & offshore engineering to professional services, retail, security, and wholesale trade have been using CTO-as-a-Service to support their digital transformation journeys. The service is now open to all SMEs. CTO-as-a-Service gives SMEs in Singapore the confidence and convenience to undergo a digital transformation as SMEs can readily self-assess their digital readiness and needs at any time and from anywhere, as well as have quick access to market-proven, cost-effective solutions supported by reliable vendors.

CTO-as-a-Service – A One-Stop Platform for SMEs to Access Digitalisation Resources

The SMEs have used the CTO-as-a-Service to:

  • Perform a self-assessment of their digital readiness levels and identify their digitalisation needs and gaps;
  • Discover and learn from other SMEs that have successfully implemented digitalisation projects to raise their digital readiness levels;
  • Receive immediate recommendations based on their business needs and profile, on relevant subsidised digital solutions that they can adopt; and
  • Easily compare more than 450 digital solutions, by their functions and subscription fees. These digital solutions cover sector-specific needs across various sectors and common business support functions, thereby helping businesses to streamline operations to improve efficiency, enhance business sales revenue and safeguard business resiliency.

Shared pool of digital consultants ensures every SME has access to expert help

IMDA recognises that SMEs’ digital readiness levels vary, and many SMEs do not have the resources for dedicated in-house expertise to implement digitalisation projects. For these SMEs, CTO-as-a-Service further connects them to a pool of digital consultants. Of the SMEs that have used CTO-as-a-Service, close to three quarters tapped on these digital consultancy services.

The pool of digital consultants serves as a shared expert resource that ensures every SME in Singapore is able to receive the assistance they need in their digital transformation journey. Upon SMEs’ request for digital consultancy services through CTO-as-a-Service, the digital consultants will work with SMEs to:

  • Seek a deeper understanding of their business needs and priorities;
  • Tailor digital solutions and training roadmap for their business;
  • Incorporate essential cybersecurity risks, basic data usage and protection requirements into their digital roadmaps; and
  • Provide project management services to help SMEs see through the implementation of their digitalisation projects.

First-time usage of the digital advisory and project management services, requested through CTO-as-a-Service, is available at no cost to eligible SME users1. Subsequent usage or enhancement of services will be based on commercial agreements, should the SMEs want to continue to engage the digital consultants.

CTO-as-a-Service is well-received by SMEs

Responses to CTO-as-a-Service have been positive. Early users highlighted that by conducting a quick assessment on their digital readiness through CTO-as-a-Service, they were able to better decide on which digital solutions they should implement that best meet their business needs. They also cited the convenience they experienced as they no longer need to go through multiple websites to find information on digital solutions and grant support.

Those that proceeded to engage the digital consultancy services through CTO-as-a-Service noted that the digital consultants were well versed in helping them to develop digital solutions and training roadmaps tailored to their business needs and priorities. Early users also mentioned that the digital consultants’ project management services were useful in helping them implement their digitalisation projects.

Mr Ray Rajagopal, Managing Director of Asia Excel Pte Ltd, who is one of the early users of CTO-as-a-Service, said, “With online sales accounting for 80 percent of Asia Excel’s total revenue, one of my biggest pain-points is manually processing orders from various online channels. Through CTO-as-a-Service, after the initial self-assessment, I decided to engage a digital consultant, who worked with my company to tailor a digital solution and training roadmap. The digital consultant guided us to compare the available digital solutions using CTO-as-a-Service and we were able to select the appropriate omni-channel solution and start the solution implementation. With the omni-channel solution, we will be able to process online orders from different channels through one central platform, which will bring about significant work efficiencies and improved customer service. In our next phase of growth, we will continue to work with the digital consultant to expand our presence to overseas markets.”

Small business owner, Ms Joy Chia, Founder of Pawsible LLP, said, “As we do not have any in-house IT experts or knowledge, we do not have much understanding of our digitalisation needs and priorities. We benefited from CTO-as-a-Service as it enabled us to easily check our digital readiness and identify digitalisation gaps. As a result, we are now clear that we should have a Customer Relationship Management (CRM) system, as recommended by the digital consultant that we engaged through CTO-as-a-Service, to better manage our interactions with customers online. We project the CRM system will help us be more efficient in our daily operations and increase productivity by 30 percent. Next, we are looking forward to complete the implementation of the CRM system with project management support from the digital consultant.”

Ms Yean Cheong, SGTech Executive Director, said, “Many SMEs recognise that they can no longer do business in the traditional way. More SMEs across sectors see digitalisation as an opportunity to reinvent and bring their businesses to the next level. However, the proliferation of available digital solutions meant that it was difficult for SMEs to navigate and select those appropriate for their situation. With CTO-as-a-Service, SMEs now have access to expert help to make the correct first step in identifying the most appropriate solution to meet their business needs. SGTech strongly encourages SMEs to engage with us and the tech community, and use the CTO-as-a-Service platform, to assist them in their digital transformation journey.”

SMEs can access CTO-as-a-Service at go.gov.sg/ctoaas


Issued by the Infocomm Media Development Authority (IMDA)

About the Infocomm Media Development Authority (IMDA)

The Infocomm Media Development Authority (IMDA) leads Singapore’s digital transformation with infocomm media. To do this, IMDA will develop a dynamic digital economy and a cohesive digital society, driven by an exceptional infocomm media (ICM) ecosystem – by developing talent, strengthening business capabilities, and enhancing Singapore's ICM infrastructure. IMDA also regulates the telecommunications and media sectors to safeguard consumer interests while fostering a pro-business environment, and enhances Singapore’s data protection regime through the Personal Data Protection Commission.

For more news and information, visit www.imda.gov.sg or follow IMDA on LinkedIn (@IMDA), Facebook (@IMDAsg) and Instagram (@IMDAsg).

For media clarifications, please contact:

(Ms) Bridget Chang
(Communications and Marketing)
DID: 6202 4492 / 8118 2764
Email: Bridget_CHANG@imda.gov.sg

(Ms) Chloe Choong
Assistant Director
(Communications and Marketing)
DID: 6211 0527 / 9879 1683
Email: Chloe_Choong@imda.gov.sg

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