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Tourism IDP Masthead

Tourism (Attractions) Industry Digital Plan

About the Tourism (Attractions) Industry Digital Plan (IDP)

The new Tourism (Attractions) Industry Digital Plan (IDP) supports Singapore attractions companies through their digitalisation journey by providing step-by-step guidance on the selection of digital solutions to adopt at each stage of growth across three key job functions in the industry, namely customer service and engagement, sales and marketing, and sustainability. The IDP includes advice on how Singapore attractions companies can overcome challenges in the industry as they pursue digital transformation to enhance processes and improve operational efficiencies to deliver better customer experience.

The Tourism (Attractions) IDP was jointly developed by Infocomm Media Develop Authority (IMDA) and the Singapore Tourism Board (STB). For more information, please read the media factsheet on the launch of the Tourism (Attractions) IDP.

Tourism (Attractions) Industry Digital Plan

Find out how digital technology benefits the tourism industry.

Grant support for digitalisation journey

The Tourism (Attractions) IDP outlines the digital solutions that companies can adopt at each stage of their growth to streamline operations, improve efficiency, and drive business growth.

Eligible companies can receive funding support from the Productivity Solutions Grant (PSG) or other relevant grants on the Business Grants Portal to implement digital solutions in the Tourism (Attractions) IDP.

Easy access to digital consultancy services

IMDA's Chief Technology Officer-as-a-Service provides free digital consultancy and project management services to eligible SMEs. Assess your digital readiness and receive digital solutions recommendations that best meet your business needs.


Send us your feedback on the IDPs by filling up this form (270.75KB) (best viewed in Microsoft Word) and emailing us at

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Level up your business with the Tourism (Attractions) Industry Digital Plan

Learn how the Tourism (Attractions) Industry Digital Plan can empower SMEs to embrace digital transformation and enhance business operations.

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