SG Digital

Taking your business into the future

NEA Hawker centres (including cooked food and market stalls), HDB coffee shops and JTC industrial canteens are an irreplaceable part of Singapore’s food culture—and always will be. 

To help our hawkers safely operate in the post-COVID future, we’ve lined up a few initiatives to get things started. 

Go contactless, go e-payment!

In these extraordinary times, maintaining public health and safety is a top priority. To help stallholders reduce physical contact with their customers, we encourage adoption of the SGQR1, unified e-payment solution.

Enterprise Singapore (“ESG”) and the Infocomm Media Development Authority (“IMDA”) are partnering the Housing and Development Board (“HDB”), JTC Corporation (“JTC”) and National Environment Agency (“NEA”) to accelerate the roll-out of the Unified e-Payment Solution nationwide in HDB coffee shops, NEA hawker centres and JTC industrial canteens.

In this new phase of the initiative, stallholders will be encouraged to adopt a contactless payment option by adopting an unique SGQR label at their stall. By using a SGQR, stallholders will be able to receive payments through 19 different payment schemes, including DBS PayLah!, GrabPay and Singtel Dash.

There are also financial incentives in store for stallholders who come onboard the initiative. Existing Unified e-Payment Solution users and new sign-ups who adopt the solution by 31 May 2021 can look forward to an E-Payment Bonus of up to $1,500 ($300 per month, over a period of five months).

  1. To encourage adoption, an E-Payment Bonus of up to $1,500 ($300 per month for any five months) will be given to all stallholders (both existing users and new sign-ups by 31 May 2021) who have demonstrated a sustained use of the e-payment solution.
  2. This E-Payment Bonus will be paid when the stallholder has completed at least 20 transactions (of at least $1) in the previous month. Qualifying months will be June 2020 till May 2021.

How to sign up

Starting from June 2020, the SG Digital Office will be deploying a team of Digital Ambassadors to encourage stallholders in over 100 NEA hawker centres and markets, HDB coffee shops and JTC industrial canteens to adopt SGQR codes for e-payment. Keep a look out for our Digital Ambassadors!

Step 1. Talk to your friendly SG Digital Digital Ambassador
Step 2. Sign up with your NRIC, Current NEA or SFA License and Bank statement2
Step 3. Get your E-payment Bonus with 20 or more transactions a month3

The Government will cover transaction fees (i.e. merchant discount rate payable by merchants) until 31 December 20234.

For more information, please contact us at or call us at 6377 3800. 

Encouraging your digital journey

For Food Services and Retail enterprises interested in leveraging digital tools to adapt to safe management practices, the Digital Resilience Bonus will provide additional support of up to $10,000. The payout will offset the cost of adopting solutions from three pre-defined categories, namely business process solutions, digital presence and data-driven operations. Find out more about the Digital Resilience Bonus here

The SG Digital Office is also working closely with partners like Enterprise Singapore and the Heartland Enterprise Centre Singapore (HECS) to support heartland enterprises in their digital transformation. Find out more here


1 SGQRs rely on Quick Response (QR) codes to process contactless e-payment.

2 Photocopies will be needed and as they will be retained during sign-up.

3 Sign up by 31st May 2021. Each transaction is at least $1.

4 The initiative, provides a single, interoperable system for stallholders. Under the initiative, a merchant discount rate (MDR) of 0.5% for monthly payment transactions was agreed upon. The Government provides funding support over three years, bringing down the MDR to 0%. Consumers can choose to pay using any of the 19 schemes available. 

To find out more about SG Digital Office, please click on the button below.

SG Digital Office

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Last updated on: 29 Dec 2020