Aligned to the Retail Industry Transformation Map (ITM), the Retail Industry Digital Plan (IDP) is part of the SMEs Go Digital programme which aims to make going digital simple for SMEs. The Retail IDP provides a step-by-step guide on the digital solutions local SMEs in the Retail industry can adopt at each stage of their growth.

The Infocomm Media Development Authority (IMDA), in partnership with Enterprise Singapore and the industry, has jointly developed the Retail IDP. The IDP will continue to be updated over time as the industry progresses and newer, more relevant technologies are introduced.

Infographic - Go Digital with CTOaaS

Video Thumbnail - Retail Industry Digital Plan for SMEs

Step-by-step guide for SMEs in the Retail industry to kick-start their digital journey

Video Thumbnail - Digitalisation of the Retail Industry

Find out how digital technology benefits the Retail industry

Who is it for

Local SMEs in the following sub-sectors within the Retail industry:

  • Supermarkets and convenience stores
  • Fashion and sporting goods
  • Consumer electronics
  • Department stores
  • Jewellery and Timepieces
  • Furniture and Household Products


The IDP provides a step-by-step guide on the digital solutions to adopt at each stage of your growth. For a start, you can use the IDP to find out if your business is digital-ready.

Digital Roadmap

You can refer to the Digital Roadmap of the IDP, as a guide to assess your digital readiness and identify opportunities for going digital and training to raise employees’ digital skills.


Retail IDP (4.22MB)

Retail IDP Factsheet (412.74KB)

Understand Your Digital Readiness

Digital and Business Consultancy

  • Digital Consultants

Use the Chief Technology Officer-as-a-Service to request for digital consultancy and project management services. Check your digital readiness and receive recommendations on digital solutions that best meet your business needs.

  • Business Advisors

Book an appointment with the SME Centre if you require business advice.

Pre-approved Solutions with Grant Support

The Retail IDP outlines the digital solutions that companies can adopt at each stage of their growth to streamline operations, improve efficiency, and drive business growth.

Eligible SMEs can receive funding support from the Productivity Solutions Grant (PSG) or other relevant grants on the Business Grants Portal to implement digital solutions in the Retail IDP.


Send us your feedback on the IDPs, in this form (270.54KB) (best viewed in Microsoft Word) to info@imda.gov.sg.

Last updated on: 30 Nov 2022

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